LG Electronics (LG) today announced the launch of the latest DJ music device, with the most powerful sound, the LG CM9730 mini Hi-Fi system, known as the X-BOOM. This new LG X-Boom promises to be a huge success amongst the music community as it is specifically designed for music lovers interested in the scratch right jog dial and passion to be a DJ in their homes.

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The X-BOOM allows easy control and automation in mixing music using sound effects such as flanger, phaser, chorus and delay while also creating beats with backspin, crossfade, and beatbox or using scratch and voice sampling. Music lovers will enjoy songs on a totally different level as it boasts six beat-box, five voice samples and seven smart DJ effects, Latin EQ and dual USB. Additionally, the X-BOOM’s mini HiFi system features the world’s most powerful sound with 2300W RMS and 25000W PMPO that allow users to enjoy a potent sound output.

“We believe the X-BOOM will prove to be an important stepping stone for young musicians and passionate DJs who want to make a mark in the vibrant Middle East music community. At LG, we believe that music brings people together and the X-BOOM will do that with its easy to learn controls and great sound.” said Mr. D.Y. Kim, President of LG Electronics Gulf FZE.

The X-BOOM also boasts brilliant red color illumination on its LED speakers that match the beats of the music. Consumers can create their own playlist as well as eliminate the interval between songs by adding exciting beat box effect between songs.

ZONG, the first international brand of China mobile, recently promoted emerging designers at the PFDC Sunsilk Fashion Week 2013. Ever since its inception in Pakistan, ZONG has been trying to foster the talented youth of Pakistan through various initiatives at numerous platforms.

This year, ZONG decided to nurture the emerging designers who wanted to showcase their creations at the PFDC Sunsilk Fashion Week 2013. The lucky designers who participated in the ‘ZONG Promotes Emerging Talent’ show on Day-4 of PSFW were Arooj Ahmed, Daniyal Mubarik, Hamza Bokhari, Mahgul Rashid, Mohsin Ali and Schehrezade Sohail Muzammil.

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Speaking at the event, CFO of ZONG Mr. Feng Tuixian said, “We have always tried to encourage the capable people to come forward and show the world that Pakistan is full of ideas, flair and positivity.” He further added that ZONG’s efforts do not only represent promotion of technology in the country; they also symbolize the Company’s commitment to Pakistan.

This year the PFDC Sunsilk Fashion Week 2013 showcased a diversity of luxury/prèt collections from 47 designers, brands and textile houses over a period of 4 days, defining and presenting trends for 2013, focusing specifically on the regions' long hot summer months.

ZONG has supported sports, education and technology at several levels in the past. Last year they had signed a partnership agreement with Manchester United football club to bring the estimated 10 million football fans in Pakistan closer to Old Trafford.Under the same program ZONG sent 32 young football players to Manchester United Soccer School, Abu Dhabi for a 1 week training camp. Apart from this ZONG has also supported domestic T20 cricket, Shandur Polo Festival and Quaid-e-Azam Polo Championship.

Striving to provide ever greater value to its customers, Pakistan State Oil (PSO) has reached yet another technological milestone by introducing chip-based Smart Cards. These fuel cards are the first of their kind to be launched by any OMC in Pakistan.

The formal launch ceremony was organized under the theme of “Your World Just Got Smarter!" at DHA Golf Club, Karachi. The launch event featured high-profile guests and decision makers from across the corporate sector.

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Introduced with the objective of providing increased convenience for PSO card customers, these fuel cards incorporate added security features in the form of chip-based encryption technology which secures all customer information residing in the chip from unauthorized access. Usage of these cards will benefit corporate customers by facilitating administrative supervision, economizing fuel expenses and selection of customized cards options.

Speaking at the occasion, CEO & MD PSO, Mr. Naeem Yahya said, “Through the launch of this Smart Card, PSO has further underlined its standing as a customer-centric company which is continually introducing new products and services to provide ever greater benefits to the consumers at large.” During his speech the MD also reiterated PSO’s vision of transforming itself into an integrated Energy Company. He stated that in its efforts to achieve this goal, the nation’s leading public company has been introducing new innovative ideas to offer increased value for its customers.

The launch event started with an amazing LED dance performance by ActOne which was followed by an award ceremony in which leading corporate sectors of the country were awarded by Pakistan State Oil. The launch event also featured Laser Dance performance by a Srilankan performer. Acclaimed Pakistan rock band, Strings fueled up the audience with their electric performance.

Being the perfect fuel management solution for corporate entities as well as individual customers, PSO’s new chip-based fuel cards will undoubtedly set new standards for OMCs across Pakistan. With a well-established trend of innovation and continual improvement in customer service provision, PSO is committed to responsibly providing for the fuel needs of the nation.

LG Electronics (LG) today introduced the world’s first 84-inch Ultra HD TV in the Pakistan market. LG’s Ultra HD TV is the company’s response to growing consumer demand for larger, more immersive home TVs with greater functionality. The Ultra HD TV introduces a number of new smart features with the aim of providing greater convenience and simpler interaction.

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The launch of Ultra HD TV also marked the opening of LG’s ‘Brand Shop Cavalry Ground’ designed to serve the needs of customers by offering them the opportunity to experience LG’s latest products, tech-nologies and innovations – all under one roof.

“The 4K display market is still in its infancy but it was important for LG to claim a stake in this space,” said Mr. D.Y. Kim, President of LG Electronics GULF FZE, “LG’s Ultra HD TV represents a whole new level of home viewing experience because it offers every advanced technology we currently have to offer.” “We are extremely delighted to open these ‘Best Shops’ in order to better serve LG’s growing customer base in Pakistan. These brand shops will provide our customers easy access to our brands’ latest innovative tech-nology.” Mr. Kim further added.

The Brand Shop is designed in accordance with the quality of LG products. Thus, the shop is visually ap-pealing and offer convenience with customer protection. It was also noted that the quality of products of-fered and the array of friendly customer service personnel on ground at the showroom would make cus-tomers’ shopping experience a delight thereby encouraging patronage.

LG Ultra HD TV boasts astonishing picture quality with 8 million pixels per frame, four times the resolution (3840x2160) of existing Full HD TV panels, due in large part to LG’s advanced Triple XD Engine. The additional Resolution Upscaler Plus allows images from external sources such as hard drives and user-generated content websites to be rendered in higher detail.

Bringing this exciting new experience to the 3D entertainment arena, LG has equipped its Ultra HD TV with CINEMA 3D technology to ensure the impressively large display provides the most immersive view-ing experience possible. 3D Depth Control allows viewers to fine-tune the “distance” between near and far objects on the screen for a custom 3D experience. The 3D Sound Zooming feature then analyzes the on-screen objects to generate sound according to their location and movement.

LG’s newest Magic Remote allows users to intuitively access and navigate the Home Dashboard. LG’s Smart TV ecosystem now includes approximately 1,400 apps and access to a growing community of pre-mium content services such as 3D World with a wide array of movies and games. Even more media con-tent can be accessed via portable devices such as laptops, mobile phones, tablets and flash memory drives using Smart Share Plus. The imbedded 2D to 3D conversion engine expands the availability of 3D content and Dual Play takes head-to-head game play to a whole new level by allowing opponents to si-multaneously see different images on the same screen. With Dual Play, split-screen gaming is a thing of the past.

LG’s Ultra HD TV also features a 2.2 Speaker System consisting of two 10W speakers and two 15W woo-fers, which reinforce the sound to produce a lush audio experience that perfectly complements the ex-traordinary visuals produced by the massive screen, creating a theater-like experience in the home.

The Awards office of the 12th Annual LUX Style Awards announced nominations in 22 categories in the field of television, music and fashion in Karachi yesterday. The three distinct juries that debated and voted for the TV, Music and Fashion nominations had an intensive and challenging task to narrow down to five nominations per category.

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The Film Jury refrained from suggesting any 2012 release for nomination this year.
The eight TV nominations were divided into satellite and terrestrial for the Best Serial, Best Actor/Actresses categories. The final winner for each of these categories is decided by Viewer’s Choice votes while Nominees for Best Director and Writer Awards will be decided via Jury Votes. Hum Tv’s mega blockbuster hit Humsafar has a presence in all relevant categories as it is now eligible for inclusion this year as against 2011 as per the rules of the LUX Style Awards. The competition in all TV categories is expected to be intense.
Competition for the nine Fashion Categories was tough and challenging. The Jury, made up of Fashion Editors and journalists across Pakistan voted for top five in each category. Fashion’s new vibrancy is gauged most by the entry of so many new practitioners in the Emerging Talent category. The other categories reflected the state of the industry with its blend of entrenched old guard still exciting with new ideas and the push up by vibrant new talent to edge them out and gain a foothold in the big design, styling and photography categories.
The LUX Style Awards for excellence in the field of Entertainment and Fashion in Pakistan are held annually and aired throughout the country on several national channels.



LUX STYLE AWARDS NOMINATIONS 2013
FILM NOMINATIONS
No film nomination in any category for 2012

TELEVISION NOMINATIONS
Best TV Play (Satellite)
Humsafar on Hum TV (Producer Momina Duraid)
Maat on Hum TV (Producer Amna Nawaz Khan)
Manjali on Geo Entertainment (Producer Humayun Saeed & Shezad Naseeb)
Mera Yaqeen on ARY Digital (Producer Asif Raza Mir & Babar Javed)
Shehre Zaat on Hum TV (Producer Abdullah Kadwani, Asad Qureshi & Momina Duraid)

Best TV Actress (Satellite)
Hina Dilpazeer for Qudusi Sahab Ki Bewa on ARY Digital
Mahira Khan for Humsafar on Hum TV
Mahvish Hayat for Mere Qatil Mere Dildar on Hum TV
Saba Hameed for Manjali on Geo Entertainment
Saba Qamar for Maat on Hum TV

Best TV Actor (Satellite)
Adnan Siddiqui for Mere Qatil Mere Dildar on Hum TV
Faisal Qureshi for Jahez on Geo Entertainment
Fawad Khan for Humsafar on Hum TV
Imran Aslam for Sanjha on Hum TV
Shahood Alvi for Mere Huzoor on Express Entertainment

Best TV Play (Terrestrial)
Mein on PTV (Producer Studio 63)
Mein Muhabbat aur Tum on A Plus (Producer Shehzad Chaudry)
Paayal on PTV (Producer Yamin Malik)
Qeemat on A Plus (Producer Kamran Khan)
Tilafi on PTV (Producer Humayun Saeed & Shahzad Naseeb)

Best TV Actress (Terrestrial)
Beenish Chohan for Chalo phir se Jee ke Dekhen on PTV
Fiza Ali for Love, Life aur Lahore on A Plus
Mahnoor Baloch for Tilafi on PTV
Mahvish Hayat for Mein on PTV
Resham for Ek Yaad Hai on A Plus

Best TV Actor (Terrestrial)
Babar Ali for Mein on PTV
Kashif Mehmood for Love, Life aur Lahore on A Plus
Nauman Ejaz for Qeemat on A Plus
Saleem Shaikh for Anokha Ladla II on PTV
Sami Khan for Mein on PTV

Best TV Director
Amna Nawaz for Maat on Hum TV
Hassam Hussain for Durr-e Shahwar on Hum TV
Kashif Nisar for Mein on PTV
Nadeem Baig for Manjali on Geo
Sarmad Khoosat for Humsafar on Hum TV

Best TV Writer
Amna Mufti for Jahez on Geo
Faiza Iftikhar for Bilquis Kaur on Hum TV
Khalil-ur-Rehman for Manjali on Geo
Seema Munaf for Tilafi on PTV
Umera Ahmed for Maat on Hum TV

MUSIC NOMINATIONS

Best Album
Chahar Balish by Sajjad Ali
Circus in the Sky by Usman Riaz
Khamoshi by Ayesha Omar
Naubahar by Dynoman
The Harvest by Sajid & Zeeshan

Song of the Year
Ankahi by Overload
Jaag by Jarar Malik
Kahani Purani by Mooroo
Katna Nae by Sajjad Ali
Pi Jaon by Farhan Saeed

Best Emerging Talent
Ahmed Siddiqui
Faaris Shafi
Mooroo
Naseer and Shahab
Sibti


Best Music Video Director
Farhad Humayun for Ankahi
Hammad Khan for Ane de
Sohaib Akhtar- for Khamoshi
Taimoor Salahuddin for Awam
Taimoor Salahuddin for Kahani Purani

Best Original Sound Track (OST)
Hain Yeh Silsilay by Zoe Viccaji for Tanhayan Naye Silsilay on ARY Digital
Matae Jaan by Bilal Khan for Matae Jaan on Hum TV
Roshan Sitara by Qurat ul Ain Baloch for Roshan Sitara on Hum TV
Yaar Ko Humne by Abida Parveen for Shehr-e-Zaat on Hum TV
Zindagi Gulzar Hai by Ali Zafar for Zindagi Gulzar Hai
FASHION NOMINATIONS
Model of the Year (Female)
Amna Ilyas
Ayyan
Cybil Chowdhry
Mehreen Syed
Rabia Butt

Model of the Year (Male)
Abbas Jafri
Ather Amin
Jahan-e-Khalid
Shehzad Noor
Waleed Khalid

Best Fashion Photographer
Azeem Sani
Fayyaz Ahmed
Guddu Shani
Nadir Feroz
Rizwan ul Haq

Best Hair and Make-up Artist
Creative Team at Nabila
Creative Team at Tariq Amin
Juju Haider & Shammal Quraishi at Toni&Guy, Lahore
Maram Azmat & Abroo Hashmi
Raana Khan

Achievement in Fashion Design - Luxury Pret
Shehla Chatoor
Iman Ahmed at Body Focus
Khadija Shah at Elan
Maheen Karim
Sania Maskatiya

Achievement in Fashion Design - Pret
Feeha Jamshed
Iman Ahmed at Body Focus
Sanam Chaudhry
Sania Maskatiya
Wardha Saleem

Best Menswear Designer
Ahmed Bham
Amir Adnan
Ammar Belal
Ismail Farid
Republic by Omar Farooq

Achievement in Fashion Design - Lawn
Khaadi by Khaadi
Mahnoush by Arjumand Amin
Orient by Deepak Perwani
Sana Safinaz by Sana Hashwani & Safinaz Muneer
So Kamaal by Elan


Best Emerging Talent
Misha Lakhani (Women’s wear designer)
Abdullah Haris (Photography)
Natasha’s Salon (Hair & Make Up Artist)
Saima Azhar (Modeling)
Sana Sarfaraz (Modeling)

Huawei Enterprise has signed a partnership agreement with EZY Infotech, adding the Pakistan-based ICT resellertoits authorised partner network in Pakistan. The partnership aims to increase the integration and optimization of ICT infrastructurein key sectors including government, healthcare, industry and finance.

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Huawei has appointed EZY Infotech as a distributor, drawing on their extensive customer base and local reach through its four offices based in major cities across Pakistan. EZY Infotech will provide its customerswith the latest Huawei products in enterprise networking and communications as well as a wide range of IT solutions to support the growth ofcloud computing, storage, and data centres.

Colin Hu, Managing Director of Huawei Enterprise in Pakistan, commented: “Huawei’s channel partner programme plays a vital role in our overall business strategy.The partnership with EZY Infotech represents our commitment in providing world class ICT solutions to our valued customers in Pakistan. EZY Infotech’s local knowledge and customer centric approach will help us tailor and deliver our technology to this rapidly evolving market”

Mr. Saeed Sheikh, Country Manager of EZY Infotech, added: “As Pakistan’s infrastructure continues to develop, so does the market’s need for ICT solutions that enable business growth. With our highly skilled engineers and Huawei’s highly customisabletechnologieswe will be in an even stronger position to help our customers overcome complex business changeless through innovative ICT solutions.”

2012 saw Huawei Enterprise invest heavily in the development of its Channel Partner Programme which has now become an integral part of the company’s growth strategy in the Middle East and Asia. In the enterprise market, Huawei offers an extensiveICT product and solution portfoliothat spans fromsecurity, enterprise network infrastructure, enterprise communications, data centres and industry applications. The company todayhas nearly 4,000 employees working in 14 offices covering ninecountries across the Middle East.

Emirates, one of the world's fastest growing airlines, today unveiled a new phase of its global Share a Smile campaign in partnership with Arsenal Football Club.
With the help of Emirates’ multilingual cabin crew, Arsenal players Mikel Arteta, Lukas Podolski, Wojciech Szczęsny and Theo Walcott share some well-loved football phrases in their own languages whilst showing off their footballing skills in a series of light-hearted videos.

Emirates Share a Smile was launched in February 2013. The first phase of the campaign featured 29 videos in 14 languages showcasing members of its cabin crew expressing quirky and unusual expressions and greetings from around the world.
The campaign was created by Emirates to help “globalistas” connect with each other through sharing the humourous, videos with their friends and family.

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“Emirates and Arsenal have been working together since 2004 and constantly look for new and innovative ways in which to extend our partnership”, said Boutros Boutros, Divisional Senior Vice President, Corporate Communications, Emirates. “This is the first time we have worked with the team in this way and we hope the videos bring some smiles to football fans around the world, as well as perhaps helping them to learn some new footballing phrases.”

“Football is a global sport, and with its multilingual international outlook Emirates’ Share a Smile campaign is the perfect match for engaging with football fans around the world”, added Vinai Venkatesham, Arsenal’s Head of Global Partnerships. “The videos were filmed on a snowy English day and despite the weather the players had great fun showing off their tricks alongside the Emirates team and we hope our fans around the world enjoy watching them.”

Emirates and Arsenal have a long standing partnership and in December 2012 the airline extended its shirt partnership with the English Premier League club until the end of the 2018/2019 season. As part of the deal Arsenal’s home will continue to be known as Emirates Stadium up to 2028. The companies’ relationship also extends across a number of other areas including a grassroots football project. Opened in October 2009, Arsenal Soccer School based in Dubai at The Sevens, Emirates’ purpose-built sports facility, the school aims to develop football talents in the UAE and surrounding Gulf region through top-class training methods.

“Share a Smile” is the latest extension of Emirates’ global brand platform ‘Hello Tomorrow’. Launched in April 2012, the platform aims to inspire people across the world to explore and connect with each other across cultures and borders. To date, the videos have been viewed by nearly one million people worldwide.

The Arsenal Share a Smile videos can all be viewed and shared online by visiting: www.emiratesshareasmile.com or Emirates’ You Tube channel, www.youtube.com/Emirates.

New interpretation of world's most innovative smartphone captures the best low light images

Nokia today introduced the Nokia Lumia 925, a new interpretation of its award-winning flagship, the Nokia Lumia 920. The Nokia Lumia 925 introduces a metal design and showcases the latest PureView camera innovation, new features and third party applications coming to the Nokia Lumia range.

The Nokia Lumia 925 includes the most advanced lens technology and next generation imaging software to capture clearer, sharper pictures and video, including the best low light images. The Nokia Lumia 925 also introduces the new Nokia Smart Camera mode, coming as an update to all Lumia Windows Phone 8 smartphones. Nokia Smart Camera offers an easy way to capture ten images at once and edit the pictures with options like Best Shot, Action Shot, and Motion Focus for creating the perfect high quality image.

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Nokia also announced Hipstamatic's new app, Oggl, will arrive on Nokia Lumia smartphones, allowing people to take and share high quality pictures with like-minded creatives and photography enthusiasts from around the world. In addition to sharing photos on Oggl, users can simultaneously share photos on social networks including Facebook, Twitter, Foursquare, Tumblr, Flickr and Instagram.
"We keep innovating," said Jo Harlow, executive vice president of Nokia Smart Devices. "We're advancing experiences on the Nokia Lumia portfolio whether that means great new benefits for an existing Lumia owner, or bringing new showcase devices like the Nokia Lumia 925."
The Nokia Lumia 925 introduces metal for the first time to the Nokia Lumia range, bringing appeal and unique benefits like increased robustness. The polycarbonate back comes in white, grey or black. A wireless charging cover can be clipped onto the back of the phone to take advantage of Nokia's extensive wireless charging accessories and ecosystem. Covers, sold separately, come in white, black, yellow, and red.

Leading Nokia services, such as the HERE suite of integrated location and navigation services and Nokia Music for unlimited streaming of free music playlists, add to the great proposition offered by Nokia's latest smartphone.

The Nokia Lumia 925 is being introduced into Europe with Vodafone, along with other operator and retail partners. Patrick Chomet, group director of Terminals at Vodafone said: "The new Nokia Lumia 925 is a sleek and sophisticated smartphone delivering great performance and outstanding imaging. We look forward to offering the Nokia Lumia 925 across our markets on Vodafone Red, as well as other tariffs, enabling customers to make the most of their new smartphone on Vodafone's fast and reliable network. Vodafone customers will also have exclusive access to a 32GB version of the Nokia Lumia 925, giving them even more capacity to store all their content for personal and business use."

Terry Myerson, corporate vice president, Microsoft Windows Phone Division, added: "Together with Nokia, we continue to change the way people think about smartphone cameras. The work Nokia has done with the Lumia 925 further enhances the imaging capabilities of the Lumia smartphones."

In addition to Europe, the Nokia Lumia 925 will be introduced into the US by T-Mobile and into China by China Mobile and China Unicom. Sales are expected to start in the UK, Germany, Italy, Spain and China in June, followed by the US and a number of other markets. The Nokia Lumia 925 will be priced around 469 EUR before taxes and subsidies. Country-specific pricing and availability will be announced locally.

With the objective of revolutionizing the visage of mainstream fashion industry in Pakistan, Sunsilk being the lead sponsor of PFDC Sunsilk Fashion Week aims to establish new standards that can provide the fashion industry of Pakistan a novel and enlightened direction, begetting further progress and innovation. Sunsilk’s constant and unwavering support for the event testifies for its commitment, determination and confidence that the brand has shown towards encouraging new and fresh talent in the industry throughout all these years.

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However, this time the audience had something more interesting and fascinating to experience that will make this year’s event worth remembering. A highlighting feature taking place at PFDC Sunsilk Fashion Week 2013 year is the showcase of special Sunsilk collectible bottles in the Sunsilk Lounge on the Red Carpet during the prestigious event. Designed by the kingpins of Pakistani Fashion Industry and each of the bottles comprise diverse specification and distinctive features which will be unveiled everyday during the entire four day event in the most opulent and lavish style. The idea of collaborating with the fashion pundits for the special collectible bottles was brought forward by Catalyst PR & Marketing.
SUNSILK “SOFT & SMOOTH” BY MARIA B

Day 1 of the PFDC Sunsilk Fashion Week marked the unveiling of Sunsilk ‘Soft and Smooth’ Fashion edition by none other than the undisputed queen of Pakistan’s fashion industry Maria Belal, known as Maria B. A graduate of Pakistan School of Fashion Design, Maria B has rocked the catwalks with her hip and glamorous designs, not only in Pakistan but also in Paris. Her design for Sunsilk Fashion Edition displays her elegance and 30 years of experience in the fashion industry.
“My bottle is bold, happy and full of shine” Says Maria B.
SUNSILK “HAIR FALL SOLUTION” BY HSY
Day 2 of PFDC Sunsilk Fashion Week marked the unveiling of Sunsilk “Hair Fall Solution” Fashion Edition by the most stylish fashion icon and “King of Couture” Hassan Sheheryar Yasin. A graduate of PSFD and an affiliate of La Chambre Syndicate De La Couture Parisienne France, HSY’s design for Sunsilk Fashion Edition defined his philosophy of elegance, glamour and style.

“Glamour, Movement, Shine” HSY explains his design in three words.

SUNSILK “THICK & LONG” BY MAHEEN KARDAR ALI (KARMA)
Day 3 of PFDC Sunsilk Fashion Week, Sunsilk Fashion Edition “Thick & Long” designed by the brilliant Maheen Kardar Ali of Karma was unveiled. A graduate of the prestigious Pakistan School of Fashion design, Maheen’s Sunsilk Fashion Edition projects her creativity, excellence and dedication towards her work.

“Tapulicious 2”, a sequel of the scrumptious book was successfully launched by Markings Publishing at Indus Valley School of Art s and Architecture. Magnum, being the only sponsor of the book created perfect synergy by associating itself with the brand, both depicting “finer things in life”.

The launching ceremony was hosted by Hasan Amin started off by giving accolades to the acclaimed designer & author of the book, Tapu Javeri. Kiran Aman, Brand council member of Magnum was the first person called upon at the podium to speak about the event. Mr.Muneer Taufiq, Brand Manager Magnum was then called to share his views about the launch of the second book. Lastly, Tapu was invited to talk about the book who said” If you want a taste of my book, you’re going to have to eat it”.

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Tapulicious 2 is a continuance in the photographer’s series of photography books. This volume chronicles his days at Xtra magazine from the early 90s, to the present. Tapulicious 2 covers people from all walks of life from renowned model Aminah Haq, to prominent writers such as Hanif Qureshi and Arundati Roy, the famous Bilawal Zardari Bhutto, to the eminent names in the media world- Fawad Khan & Babra Sharif to legendary singers such as Boney M and Alamgir.

Tapu Javeri has progressed to becoming one of Pakistan’s most talked about and widely published photographers, starting from a tiny dark room at home almost 25 years ago. An Anthropology BA from Bard College, New York, prepared Javeri for observing the world while photography enabled him to frame it through a camera lens. Yet, Javeri’s style is more creatively assertive than observational. Both as an artist using mixed media (oils and photos) and a photographer, Javeri has always believed in a strategy of shock and awe, sometimes combining erotic themes with organic imagery at other times generating cheeky, ironic images that redefine the public’s notion of celebrities. In the 90’s he worked on the avante garde magazine Xtra as Photo Editor with co-author Arif Mahmood, painting a bathtub gold for actor Resham and coating boy band Awaz in luminous paint offset by black light. His work has appeared in numerous publications including Herald, Newsline, Gallerie (India) and Visage.

Speaking recently about the book Tapu javeri commented” “This book is a celebration through the years of not just fashion personalities, but interesting people from various backgrounds. Pulling out unseen images from my extensive archive, Tapulicious 2 packages and delivers them in an engaging way.”

The attendees including Maheen Khan, Nomi Ansari, Sanam Chaudhry, Zeba Bakhtiar, Wardha Saleem, Feeha Jamshed, Ayyan, Cheena Chapra, Fareshteh Aslam, TU Dawood, Nazneen Tariq and more.