Lahore- Samsung Electronics Co. Ltd., a market leader and award-winning innovator in consumer electronics and Mobile phones, has redefined the home-entertainment experience by launching the world’s first Full HD 3D LED TV and a full lineup of 3D home entertainment products. Samsung also announced the expansion of its strategic alliance with DreamWorks Animation SKG, Inc. (Nasdaq: DWA) to feature exclusive 3D offerings of the company’s enjoyable film series.
To make 3D TV more accessible for consumers globally, Samsung unveiled a promotional program where buyers of 2010 Samsung 3D TV and 3D Blu-ray Player or Home Theater System, will receive two pairs of Samsung 3D active glasses and 3D Blue-ray versions of famous releases like; “Monsters vs. Aliens” and ”Shrek”.
To celebrate the launch of such revolutionary products, a special performance by the famous band “Black-Eyed Peas” was held at Times Square, New York, where James Cameron, the 3D-filming specialist and Director of the famous 3D movie “Avatar” also joined in the celebrations to shoot the concert in 3D. This filming was streamed live via Dipdive.com, to enable the global audience to see the great Launch.
The Country Manager, Samsung Pakistan, Mr. Steve Han said, “Samsung is the global leader in Televisions since four years. This new, immersive 3D TV experience will gain rapid popularity through our in-store display plan, which will enable US consumers to experience 3D in over 5,000 stores, by the end of 2010. 3D TV is the future of TV. Its ad campaign captioned “Dedicated to Wonder” is created by Oscar-winning director-Mauro Fiore”.
Samsung deployed B-Boys dancers throughout New York City, that added to the festivities. A mega 3D screen display composed of 36 TVs was also installed out doors. The famous TV channel ABC featured the Samsung 3D LED TVs and the stylish 3D glasses, during the famous Jimmy Kimmel Show and on Good Morning America, which is the 2nd most watched morning show in the USA. This particular episode was watched by over 4 million people.
To complement the popularity of 3D in theaters globally, Samsung’s Full HD 3D LED TVs were globally launched in a press-conference in New York City. These include the LED C7000, C8000 and C9000 Series, LCD 750 Series, and the Plasma 7000/8000 Series. These TVs create lifelike depth and color clarity at home, when combined with the BD-C6900 3D Blu-ray player or HT-C6930W 3D home theater system, using stylish 3D glasses.
Real240Hz™ refresh-rate technology and Samsung’s special 3D processor are other prominent features. When not in the 3D mode, you’re back to watching the best performing HDTVs. With Internet@TV connectivity and the first HDTV “Samsung Apps” store, users can download fabulous applications on these products. These eco-conscious HDTV products from Samsung exceed stringent EnergyStar 4.0 guidelines.