The Queen of controversies, Mathira is under fire again due to the latest TVC rolled out by Josh. The commercial has stirred a controversy in the country. Some call it a poorly executed ad while others find the concept too bold as per Pakistani standards.
The ad is poorly shot and lacks aesthetics is what a lot of people have to say!
Watch the Josh’s Latest TVC ft. Mathira!
The ad shows a young man stuttering while asking the shopkeeper for some packs of Josh condoms, Mathira then enters with style and a background score calling out her name. She swoops in, boldly asks for a packet of Josh and leaves.
The previous ad by Josh that was rolled out last year was banned by PEMRA and was taken off air and now this ad faces backlash too.
Marketing enthusiasts on the group Khalid Alvi’s Marketing Next have discussed the ad and expressed their views.
Here’s what they had to say!
Some found the ad cheap, while others thought it was a bold initiative and different from the run of the mill ads for contraceptives.
A few people could not understand why people were calling the ad cheap.
A few failed to understand why this particular ad was garnering so much negative attention and believed that talking about contraceptives should no longer be a taboo!
What did you think of the latest ad by Josh? Let us know in the comments below.
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