McDonald's
Caption:
McDonald's: MacFries Pedestrian Crossing
Sub Caption:
Body:
During the biggest public festival Switzerland the Zurifest, McDonald's is confronted with heavy competition,even concerning core product like fries. A lot of independent stalls offer fast food. Fortunately the festival is the only time during the year when official street markings. like pedestrian crossings, are taken out of function.
Agency:
TBWA Switzerland
Baseline:
Tagline:
Client:
McDonalds