Cost of television advertising set to rise

10 Mar, 2010

LONDON/WASHINGTON: The cost of advertising on television is set to rise in most major markets this year, new figures have shown.

Warc has recently published an updated version of its Global Media Inflation Benchmarks Survey – discussed in more detail, including charts, here – which covers 12 countries around the world, including the US, China, India, Japan and the UK.

This information forms part of the company's Global Media Cost Comparison service, which summarises and standardises comparable media rates in these nations in terms of cost-per-thousand.

Overall, it is predicted that the price of TV ads will rise by an average of 3% in 2010 on an annual basis across all of the countries assessed.

Within this, China and India will post the greatest overall gains, on 16.7% and 8% respectively, with seven other markets registering expansions in the 0.8% to 3.4% range.

More specifically, Spain is due to enjoy a substantial improvement in its fortunes, following up a decrease of around 16% in 2009 with an uptick of close to 1% in 2010.

The climate will be less favourable in the UK, which is set to record a contraction of 2%, with Japan also off by 1.3%, and the US by a more modest 0.5%.

Elsewhere, expectations for Russia have been scaled back from an increase of 10%, as predicted in July, to a 1.7% rise, after a sharp downturn in domestic trading conditions in the second half of last year.

Source:

http://www.warc.com

More News

Kazuo Hirai Is Sony’s New President and CEO

2 Feb, 2012

Kazuo Hirai is Sony‘s new CEO and President, replacing Howard Stringer, the company has announced.

The change is effective April 1st, and comes after a couple of rough years for Sony, with 2011 being particularly troublesome.

Balance key for Colgate

31 Jan, 2012

NEW YORK: Colgate-Palmolive, the consumer goods group, is "balancing" its marketing spend worldwide, favouring in-store activities in mature markets and advertising in fast-growth economies.

UK TV viewers see record number of ads

24 Jan, 2012

Consumers in the UK watched a record number of TV commercials last year, as the medium's popular appeal remained resilient overall, new figures show.

Data from Thinkbox, the trade body, and BARB, the measurement group, revealed that the average Briton saw 47 ads per day in 2011, up 2.6% year on year and 19.6% during the past five years.

The typical audience member watched TV for four hours and two minutes a day in 2011, or 28 hours and 14 minutes a week, the research ad

Nestlé adapts design model

23 Jan, 2012

Nestlé, the Swiss food group, is adapting its approach to design to reflect an increasing emphasis on reaching older shoppers around the world.

The company, which makes brands including Purina pet food, Perrier water and Dreyer's ice cream, is pursuing an approach called "inclusive design", first established by the University of Cambridge in the UK.

Nestlé has formed a partnership with the university in order to enhance its credentials in this area."It is about pioneeri

P&G targets Africa

20 Jan, 2012

Procter & Gamble, the consumer goods giant, believes Africa is the "next frontier" of growth, and is placing an emphasis on corporate social responsibility in the region alongside more traditional efforts to drive revenues upwards.

The firm was recognised this week for its CSR activity in Nigeria as part of the latest annual US Secretary of State's Award for Corporate Excellence.

P&G established a presence in Nigeria in 1991, and has invested over $70m in the country. I

Social media fatigue hits India

20 Jan, 2012

More than half of young urban consumers in India are cutting back on the amount of time they spend using social media, according to a new study.

The Associated Chambers of Commerce and Industry of India, the trade body, surveyed 2,000 people in the 12-25 year old demographic, and living in major cities like Bangalore, Delhi and Chennai.

Overall 55% of contributors had "consciously reduced" the time they afforded these platforms and were currently less "active and enthus

Apple tackles China challenge

17 Jan, 2012

Apple, the electronics giant, is tackling a variety of challenges in China, from keeping up with consumer demand and meeting local regulations to ensuring its supply chain is ethically sound.

The company planned to launch the latest iPhone4 in China last week, but a scrum among the crowd waiting at its Beijing store meant the police ordered the shop's closure, which produced the sort of commotion the Chinese authorities seek to avoid.

Apple then postponed the device's

Louis Vuitton, Cartier score in China

13 Jan, 2012

Louis Vuitton, Cartier and Hermès are considered to be some of the most desirable luxury brands among affluent Chinese consumers, a study has found.

The Hurun Research Institute, the consultancy, surveyed 503 wealthy shoppers with an average net worth of RMB63m. In all, the wealth of respondents had grown by 15% year on year, but annual consumption actually fell by 9%, to RMB1.8m.

Looking at the economic situation in China over the next two years, 38% of the sample were

Lenovo plans branding push

10 Jan, 2012

Lenovo, the IT group, is ramping up efforts to engage young consumers around the world, in recognition of the fact its branding performance must "catch up" with other core business metrics.

The firm, which bought IBM's hardware arm in 2004, leads the Chinese PC category and has rapidly progressed in certain sectors internationally; its ThinkPad devices, for example, have been especially popular with corporate clients.

IDC, the insights provider, also showed in its late

Airtel takes ‘har friend zaroori hai, yaar’ campaign to digital platform

6 Jan, 2012

Telecommunications major Bharti Airtel plans to take its popular campaign ‘har friend zaroori hai, yaar’ (HFZ) to the next level with the launch of a new online viral campaign at its YouTube channel.

Taproot has created 20 videos for the digital campaign. It is inspired by ‘friend types’ or tags created by the online audience on Facebook during an outreach programme initiated by Airtel earlier. The company will periodically release these videos and use the concept of ‘Gamification’

Cost of television advertising set to rise

Polls