You are here: Skip Navigation Links Home > International News > Warid launches Kirusa voice SMS service - News
Follow us on Twitter Brandsynario Channel Follow us on Facebook

Warid launches Kirusa voice SMS service

28 Feb, 2007

Warid Telecom, the fastest growing mobile operator in Pakistan, on Tuesday launched the "Talky" Voice SMS service based upon the pioneering "Voice SMS" technology from Kirusa, a leading mobile value added services provider based in New Jersey, USA.

Warid Telecom mobile subscribers across Pakistan are now able to send personalised Talky Voice SMS messages to friends, family and colleagues across mobile networks. The Voice SMS service is available nation-wide, to all of Warid's prepaid and post-paid subscribers, on all mobile handsets, as of the first day of launch.

To support the launch, Kirusa has deployed and integrated the Kirusa Voice SMS platform, bundled with the HP OpenCall Media Platform, into Warid Telecom's nation-wide mobile network. Kirusa's Voice SMS technology allows its clients to offer the ultimate seamless Voice SMS experiences to their mobile subscribers.

Hamid Farooq, CEO of Warid Telecom Pakistan, said, "Warid Telecom is committed to provide the most cost effective and innovative value added services to our subscribers. The convenience of sending a Talky Voice SMS without the need to type or disturb the recipients, at less than the cost of a voice call, will make the Talky Voice SMS an extremely popular mode of communication."

Source: Business Recorder

Bookmark and Share

Source:
More News

Kazuo Hirai Is Sony’s New President and CEO

2 Feb, 2012
Kazuo Hirai is Sony‘s new CEO and President, replacing Howard Stringer, the company has announced.

The change is effective April 1st, and comes after a couple of rough years for Sony, with 2011 being particularly troublesome.

Balance key for Colgate

31 Jan, 2012
NEW YORK: Colgate-Palmolive, the consumer goods group, is "balancing" its marketing spend worldwide, favouring in-store activities in mature markets and advertising in fast-growth economies.

UK TV viewers see record number of ads

24 Jan, 2012
Consumers in the UK watched a record number of TV commercials last year, as the medium's popular appeal remained resilient overall, new figures show.

Data from Thinkbox, the trade body, and BARB, the measurement group, revealed that the average Briton saw 47 ads per day in 2011, up 2.6% year on year and 19.6% during the past five years.

The typical audience member watched TV for four hours and two minutes a day in 2011, or 28 hours and 14 minutes a week, the research ad

Nestlé adapts design model

23 Jan, 2012
Nestlé, the Swiss food group, is adapting its approach to design to reflect an increasing emphasis on reaching older shoppers around the world.

The company, which makes brands including Purina pet food, Perrier water and Dreyer's ice cream, is pursuing an approach called "inclusive design", first established by the University of Cambridge in the UK.

Nestlé has formed a partnership with the university in order to enhance its credentials in this area."It is about pioneeri

P&G targets Africa

20 Jan, 2012
Procter & Gamble, the consumer goods giant, believes Africa is the "next frontier" of growth, and is placing an emphasis on corporate social responsibility in the region alongside more traditional efforts to drive revenues upwards.

The firm was recognised this week for its CSR activity in Nigeria as part of the latest annual US Secretary of State's Award for Corporate Excellence.

P&G established a presence in Nigeria in 1991, and has invested over $70m in the country. I

Social media fatigue hits India

20 Jan, 2012
More than half of young urban consumers in India are cutting back on the amount of time they spend using social media, according to a new study.

The Associated Chambers of Commerce and Industry of India, the trade body, surveyed 2,000 people in the 12-25 year old demographic, and living in major cities like Bangalore, Delhi and Chennai.

Overall 55% of contributors had "consciously reduced" the time they afforded these platforms and were currently less "active and enthus

Apple tackles China challenge

17 Jan, 2012
Apple, the electronics giant, is tackling a variety of challenges in China, from keeping up with consumer demand and meeting local regulations to ensuring its supply chain is ethically sound.

The company planned to launch the latest iPhone4 in China last week, but a scrum among the crowd waiting at its Beijing store meant the police ordered the shop's closure, which produced the sort of commotion the Chinese authorities seek to avoid.

Apple then postponed the device's

Louis Vuitton, Cartier score in China

13 Jan, 2012
Louis Vuitton, Cartier and Hermès are considered to be some of the most desirable luxury brands among affluent Chinese consumers, a study has found.

The Hurun Research Institute, the consultancy, surveyed 503 wealthy shoppers with an average net worth of RMB63m. In all, the wealth of respondents had grown by 15% year on year, but annual consumption actually fell by 9%, to RMB1.8m.

Looking at the economic situation in China over the next two years, 38% of the sample were

Lenovo plans branding push

10 Jan, 2012
Lenovo, the IT group, is ramping up efforts to engage young consumers around the world, in recognition of the fact its branding performance must "catch up" with other core business metrics.

The firm, which bought IBM's hardware arm in 2004, leads the Chinese PC category and has rapidly progressed in certain sectors internationally; its ThinkPad devices, for example, have been especially popular with corporate clients.

IDC, the insights provider, also showed in its late

Airtel takes ‘har friend zaroori hai, yaar’ campaign to digital platform

6 Jan, 2012
Telecommunications major Bharti Airtel plans to take its popular campaign ‘har friend zaroori hai, yaar’ (HFZ) to the next level with the launch of a new online viral campaign at its YouTube channel.

Taproot has created 20 videos for the digital campaign. It is inspired by ‘friend types’ or tags created by the online audience on Facebook during an outreach programme initiated by Airtel earlier. The company will periodically release these videos and use the concept of ‘Gamification’

Polls

Will online shopping be able to become a popular phenomenon in Pakistan?