Worldwide sales of smartphones continue to rise, according to GfK’s figures from the fourth trimester of 2015, with 368 million devices sold.
In 2015, more than 1.3 billion smartphones were sold, making for a 7 percent increase compared to 2014. Sales were 14 percent higher compared to the same trimester of last year.
Developing markets in Asia offered smartphone sales the biggest push, with a 21 percent increase in sales in the 4th trimester. India proved itself to be an essential player in global sales, accounting for an annual increase of 34 percent, while China sold one smartphone for every two sold around the world.
India proved itself to be an essential player in global sales, accounting for an annual increase of 34 percent, while China sold one smartphone for every two sold around the world.
In the Middle East and Africa, sales increased by 12 percent in the 4th trimester, while Latin America saw a loss of 13 percent compared to the previous year. Western Europe pulled in a meager 5 percent more sales.
Market research firm GfK is predicting a 7 percent increase in smartphone sales by the end of 2016.
