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MARCON 2009 was a two day conference (Jan 28-29) that was organized by the Marketing Association of Pakistan. The chief guest, Mr. Saifuddin Zoomkawala, Chairman EFU group presented a paper titled Marketing in Challenging Times. An interesting panel discussion took place on the topic “Managing your Brand in Change and Crisis” and was moderated by Dr. Amir Mateen , Country General Manager CISCO Pakistan. A number of interesting and diversified views were presented on this very pertinent topic. Mr. Amer Pasha, Country Manager Pakistan and Afghanistan, Visa International (Asia Pacific) was of the view that marketers will have to be more accounta ...
About Event
Almost 400 delegates from the field of branding and marketing, nation wide participated in the conference. The marketing conference ended on a highly inspirational note with solutions being presented on how to improve the image of Pakistan. Mr. Irfan Mustafa, Managing Director, YUM Group, UAE conducted a highly interactive presentation on the topic Pakistan: Glass Half Full or Half Empty? He emphasized the fact that all of us as individuals bear the responsibility of improving the image of the country and should stop palming the blame on to others. The audience pointed out that the media needs to take on a more positive and responsible role of portraying the image in a better light and highlighting the positive facts as well in order to inspire and motivate the readers and viewers. He offered a solution saying that 50 international personalities from relevant field should be invited and shown all the positive aspects of the country in the form of a road show. He was of the opinion that once these 50 people went back they would pass on positive facts that would boost the image and people would start to look at things other than the negative news which is always reported. Contributions started pouring in by various companies to start this project.
Other speakers on the second day included Mr. Imran Ahmed, representative CNN& TIME magazine, Mr. Badar Khushnood, Country Consultant Google Pakistan and Mr. Abrar Hasan, MD, National Foods Limited