The strain of the fast-moving communications world is showing. Jeremy caplin, reporting from aprais’ worldwide database of client-agency evaluations, paints a picture of fragmentation. lower levels of trust between agency and client are complicated by increased frustration that multiple agency partners aren’t collaborating sufficiently for effective integrated solutions. In March 2015, Bill Duggan, group executive vice-president of … Continue reading Declining Trust: Client–Agency Relationships Face Continued Pressure