Clear Promotes Pakistan Idol Through Social Media

Clear Promotes Pakistan Idol Through Social Media

The four major sponsors – Mobilink, Q Mobile, Pepsi and Clear – of Pakistan Idol have started promoting the reality show in every possible way as the show is soon to make its television debut.

With Pakistan’s Idol overwhelming list of sponsors, Clear would be more than happy to stand tall with names such as Pepsi and Mobilink.

Instead of relying on mainstream media, Clear is promoting Pakistan Idol on social media through its various activities. Recently the brand asnnounced that anyone who shares Pakistan Idol’s ‘Viral talent’ videos will get a chance to win iPhone 5s.

Advertising critics term Clear’s association with Pakistan Idol as a strategic step to substantiate brand’s name and create familiarity, as the offering is relatively new in an old market segment.

Clear anti dandruff shampoo has had a rather subtle advertising history in Pakistan with small bursts of advertising placed between long periods of inactivity. To be fair, the product is not one of the oldest in the sub-continent and its competitor, Head and Shoulders, is already established as the major anti-dandruff hair product.

In India, the brand took on board the celebrity duo couple John Abraham and Bipasha Basu. In Pakistan, a similar campaign was run with local celebrities such as Fawad Khan and Aamina Sheikh.

Clear also previously had starred football star Ronaldo in its advertisement.

Belonging to the parent company that has given the world names like, Sunsilk and Dove – Unilever presented Clear shampoo as a flanker to fight shampoos positioned on their ability to fight dandruff.

Click to add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


He is tall. He is dark & well, it ends here. Sami Iqbal is by far the most notorious author Brandsynario has employed, ever. His subjects of interest include Religion, Philosophy, Human Psychosis, Sufi’ism, Study of the Cosmos, Psychoanalysis and using difficult words that makes him look awesome.

More in Entertainment


Fawad Khan Outranks SRK & Salman Khan on Times Celebex List

Sumaira Shiraz AlwaniMay 3, 2016

Pakistan’s Oscar 2017 Submission ‘Jago Hua Savera’ Goes to Cannes Film Festival 2016

Sumaira Shiraz AlwaniMay 3, 2016

Aamir Khan to Play Music Composer in Upcoming Movie ‘Secret Superstar’

Sumaira Shiraz AlwaniMay 3, 2016
Mor Mahal on GEO TV

Geo TV’s Mor Mahal Review: Royal Politics Keeping the Audience Intrigued

Ghazala SulaimanMay 3, 2016

Pakistani Movie Sawaal 700 Crore Dollar Ka Posters & BTS Shots

Bismah AhmedMay 3, 2016
the junglebook

‘The Jungle Book’ Tramples Competition at US Box Office

AFPMay 3, 2016

Ali Haider Makes a Comeback With New Single ‘Tanha’ Video

Hareem ZafarMay 3, 2016

Met Gala 2016 Hollywood Celebrities’ Outrageous Red Carpet Looks

AFPMay 3, 2016

Kabir Khan Will Not Visit Pakistan Again?

Hareem ZafarMay 2, 2016

Abrar-ul-Haq’s New Album ‘Billo Returns Aithay Rakh’ Launched

Hareem ZafarMay 2, 2016

Sultan Movie Trailers & Posters Released

Maheen NusratMay 2, 2016

Sajjal Aly To Star In Bollywood Film ‘Mom’ ft. Adnan Siddiqui & Sridevi

Sumaira Shiraz AlwaniMay 2, 2016