Are Men Better At Multitasking Than Women? Find Out!
All your life, you might have heard that women are better at multitasking. But can you believe that it's not true? Research has proved...
“Key Indicators Database 2019” Shows Pakistan Poverty Ratio Declines from 64.3 to 24.3
The 50th edition of Asian Development Bank's annual report has been rolled out, according to which, Pakistan stands among the top five Asian countries...
10 Reasons You Did Not Get Your Dream Job
Finding any kind of job is a hard enough process, landing a job that you love is a far greater ordeal. Especially for all...
Internet Users’ Behaviors on Desktops vs. Smartphones
It has been observed that websites have low Click Through Rates in their advertisements, but the traffic is increasing day by day, now what’s...
OOH Industry in Pakistan: Growing In the Midst of Pitfalls
The lack of legality and order in Out of Home (OOH) industry in Pakistan is similar to that of Gotham City in Batman. The...
Ramadan 2015 Ratings: ARY Replaces Geo as the Most Watched Channel
While the blessed month of spiritual rhapsody Ramadan is just days away from its farewell, the extravagant entertainment of transmissions and drama shows on...
Ramazan 2015 Ratings: Geo Tops the Rating Charts with ARY Behind
For our entertainment industry, Ramadan kick starts an aggressive tug-of-war between our television networks. Seemingly, our T.V sets have been hijacked by multiple rounds...
158 Mn Spent on Fashion Industry Outdoor Ads in FEB 2015
Synchronize Media has released an infographic which has given some interesting research highlights and insights about the OOH (Out Of Home) Industry in Pakistan during...
GEO Network: The Rise & Fall of Pakistan’s Biggest Media Empire
By Synchronize Media
Jang Group’s supremacy in Pakistani journalism began as early as the country itself. Fifty six years later in 2002, Jang’s brainchild GEO...
Jeeto Pakistan vs Pakistan Ramadan: The Game Changing Rating Trends for Ramadan 2014
Irrespective of what the essence of this Holy month is, our entertainment industry has started using it as a source of making good money...
Transformation in Chinese Media Landscape
By Sanober Ali
A profound revolution is taking place in the Chinese media landscape. Previously, it was solely dominated by traditional media which was firmly...
TV and Print Ad Investment by Banking sector
By Sanober Ali
INTRODUCTION
The emotional connection built through advertising is long known and has become an accepted norm now. The financial industry might be viewed...
Celebrity Endorsements – Do They Actually Work?
By Sanober Ali
Introduction
Celebrities are known for their charisma, allure and the capacity they have to attract attention. More than often, these distinctive characteristics of...
The Modern Era of Coupon Marketing: An Opportunity
By Arif Ahmed
For some people the word coupon induces thoughts of magazines and newspapers stuffed with promotional coupons but according to Experian Marketing these...
Decline in Brand’s Organic Facebook Reach since October: Study
By Arif Ahmed
The era of free organic reach on Facebook seems to come to an end.
Facebook defines Organic reach as the number of people...
Beverage consumption in Pakistan
By Sanober Ali
The beverage industry in Pakistan has emerged as a progressive sector over the years. As per the latest report by AAJ TV,...
Fast Food consumption in Pakistan
By Sanober Ali
Food which is prepared and served within a short span of time is referred to as Fast Food. The fast food industry...
Facebook Addiction: Top Three Most Popular Industries
By Hassan Wasti
There is no getting around the fact that social media has transformed the way we communicate. Consumers today are addicted to being...
True Blood: A Social Media Success
By Hassan Wasti
Not so very long ago television producers and film-makers were thrilled if their show, program or film ever became a topic of...
Digital Entrepreneurship in Pakistan – a success
By Furqan Khan
Nowadays, everything seems gloomy in Pakistan, however, its digital landscape is accelerating at a good pace. The outlook for local entrepreneurs and...