Social Media: What Should Our Marketers Expect?
By Farhan Chawla
We live in a overly digital world, from the moment we wake up to the time we sleep, we are being bombarded...
Rewinding 2013: Facebook reveals the year’s top trends
What does Neslson Mandela, the Royal baby and Pope Francis have in common? Well all three, according to Facebook, are amongst the most discussed...
A Peek in the Digital Life of Pakistani Online Consumer
Google Pakistan recently conducted an extensive survey on Pakistani Consumer Market named, 'Google Pakistani Consumer Survey 2014'. The survey revealed some useful insights for the...
The ‘digital’ India
By Zulfiqar Ali Sajwani
India, home to a population of more than 1.2 billion inhabitants, is appearing on the digital map as one of the...
Warid – The most Socially Devoted Brand
Recent survey carried out by socialbakers.com, ranked Warid at the top of the list for ‘Top Socially Devoted Brands’ of the country, followed by Advance Telecom...
Effective Measure partners with Times Internet for accelerating their digital growth
By Ufaq Ashfaque
AUG 5th, 2013 – Effective Measure (EM), the world’s leading digital media planning and audience profiling solution provider, has officially partnered with...
Brand backed music pumps up the digital volume in Southeast Asia
The digital streaming music market is driving content consumption across Southeast Asia and advertising based services are climbing the charts.
Effective Measure’s latest poll of key...
China at a Digital Glance – Inforgraphics
The world’s most populated country – China has more than 1.35 billion people to its name, that’s more than 1/7th of the entire human...
Socialbaker’s Most ‘Socially Devoted’ Global Brands of Q4 2013
According to Social Bakers, Twitter is Now the Leading Platform for Inbound Customer Requests.
Socialbakers, a worldwide leader in social media analytics, today announced the Socially Devoted...
Branchless Banking in Pakistan 2013 : An Overview
By Arif Ahmed
Introduction :
Branchless banking is the delivery of financial services outside the boundaries of conventional banking via retail agents and information as communication...
How to Measure Brand Loyalty? A Look Into Pakistani Consumer Insights
By Asad Kaleem
Cultivating brand loyalty among consumers is the most challenging task. When a consumer starts using the brand, usually he/she is not loyal...