Digital Entrepreneurship in Pakistan – a success
By Furqan Khan
Nowadays, everything seems gloomy in Pakistan, however, its digital landscape is accelerating at a good pace. The outlook for local entrepreneurs and...
Branchless Banking in Pakistan 2013 : An Overview
By Arif Ahmed
Introduction :
Branchless banking is the delivery of financial services outside the boundaries of conventional banking via retail agents and information as communication...
Celebrity Endorsements – Do They Actually Work?
By Sanober Ali
Introduction
Celebrities are known for their charisma, allure and the capacity they have to attract attention. More than often, these distinctive characteristics of...
Jeeto Pakistan vs Pakistan Ramadan: The Game Changing Rating Trends for Ramadan 2014
Irrespective of what the essence of this Holy month is, our entertainment industry has started using it as a source of making good money...
TV and Print Ad Investment by Banking sector
By Sanober Ali
INTRODUCTION
The emotional connection built through advertising is long known and has become an accepted norm now. The financial industry might be viewed...
158 Mn Spent on Fashion Industry Outdoor Ads in FEB 2015
Synchronize Media has released an infographic which has given some interesting research highlights and insights about the OOH (Out Of Home) Industry in Pakistan during...
How to Measure Brand Loyalty? A Look Into Pakistani Consumer Insights
By Asad Kaleem
Cultivating brand loyalty among consumers is the most challenging task. When a consumer starts using the brand, usually he/she is not loyal...
Transformation in Chinese Media Landscape
By Sanober Ali
A profound revolution is taking place in the Chinese media landscape. Previously, it was solely dominated by traditional media which was firmly...
The Modern Era of Coupon Marketing: An Opportunity
By Arif Ahmed
For some people the word coupon induces thoughts of magazines and newspapers stuffed with promotional coupons but according to Experian Marketing these...
Facebook Addiction: Top Three Most Popular Industries
By Hassan Wasti
There is no getting around the fact that social media has transformed the way we communicate. Consumers today are addicted to being...
OOH Industry in Pakistan: Growing In the Midst of Pitfalls
The lack of legality and order in Out of Home (OOH) industry in Pakistan is similar to that of Gotham City in Batman. The...
True Blood: A Social Media Success
By Hassan Wasti
Not so very long ago television producers and film-makers were thrilled if their show, program or film ever became a topic of...
Rewinding 2013: Facebook reveals the year’s top trends
What does Neslson Mandela, the Royal baby and Pope Francis have in common? Well all three, according to Facebook, are amongst the most discussed...
10 Reasons You Did Not Get Your Dream Job
Finding any kind of job is a hard enough process, landing a job that you love is a far greater ordeal. Especially for all...
Social Media: What Should Our Marketers Expect?
By Farhan Chawla
We live in a overly digital world, from the moment we wake up to the time we sleep, we are being bombarded...
Decline in Brand’s Organic Facebook Reach since October: Study
By Arif Ahmed
The era of free organic reach on Facebook seems to come to an end.
Facebook defines Organic reach as the number of people...
The ‘digital’ India
By Zulfiqar Ali Sajwani
India, home to a population of more than 1.2 billion inhabitants, is appearing on the digital map as one of the...
A Peek in the Digital Life of Pakistani Online Consumer
Google Pakistan recently conducted an extensive survey on Pakistani Consumer Market named, 'Google Pakistani Consumer Survey 2014'. The survey revealed some useful insights for the...
Effective Measure partners with Times Internet for accelerating their digital growth
By Ufaq Ashfaque
AUG 5th, 2013 – Effective Measure (EM), the world’s leading digital media planning and audience profiling solution provider, has officially partnered with...
China at a Digital Glance – Inforgraphics
The world’s most populated country – China has more than 1.35 billion people to its name, that’s more than 1/7th of the entire human...