Ramazan 2015 Ratings: Geo Tops the Rating Charts with ARY Behind
For our entertainment industry, Ramadan kick starts an aggressive tug-of-war between our television networks. Seemingly, our T.V sets have been hijacked by multiple rounds...
Fast Food consumption in Pakistan
By Sanober Ali
Food which is prepared and served within a short span of time is referred to as Fast Food. The fast food industry...
OOH Industry in Pakistan: Growing In the Midst of Pitfalls
The lack of legality and order in Out of Home (OOH) industry in Pakistan is similar to that of Gotham City in Batman. The...
Reasons Why The Google Pixel Line-Up Is Worth Every Rupee
Google Pixel smartphones stand out as a shining example of innovation and user-oriented design in Pakistan's crowded smartphone market. But what distinguishes these devices...
Celebrity Endorsements – Do They Actually Work?
By Sanober Ali
Introduction
Celebrities are known for their charisma, allure and the capacity they have to attract attention. More than often, these distinctive characteristics of...
Google Releases Pakistan’s Search Insights for Brands
For the first time in Pakistan, the online search giant, Google released a comp thought leadership report “Insights for Brands” based on What Pakistan...
Socialbaker’s Most ‘Socially Devoted’ Global Brands of Q4 2013
According to Social Bakers, Twitter is Now the Leading Platform for Inbound Customer Requests.
Socialbakers, a worldwide leader in social media analytics, today announced the Socially Devoted...
158 Mn Spent on Fashion Industry Outdoor Ads in FEB 2015
Synchronize Media has released an infographic which has given some interesting research highlights and insights about the OOH (Out Of Home) Industry in Pakistan during...
#HaarKoHarao Will Challenge Your Perspective on Failure!
The very first time a child takes their first step is no less than a milestone in their lives. They fall in love with...
The Modern Era of Coupon Marketing: An Opportunity
By Arif Ahmed
For some people the word coupon induces thoughts of magazines and newspapers stuffed with promotional coupons but according to Experian Marketing these...
Do You Know How Many Android Phones Are Activated In A Year ?
By MBAOnline
It is amazing how, android phone is surpassing every mobile operating platform, most remarkably the IOS. It is believed that Android devices are...
Pakistanis on Social Media: A Snapshot
By Zee Social
Social media has transformed the way people communicate around the world. As per this latest analysis conducted by Zeesocial Pvt Ltd, one...
Beverage consumption in Pakistan
By Sanober Ali
The beverage industry in Pakistan has emerged as a progressive sector over the years. As per the latest report by AAJ TV,...
Top 10 Entertainment Programs in Pakistan September 2018
Media Monitors released the list of top entertainment programs Pakistan in September 2018 by Airtime Minutes.
The research has been conducted across all leading entertainment...
Pakistan’s Cinema Industry Records Massive Growth as Hollywood & Bollywood Declines
Pakistan's cinema industry is enjoying a magnificent era of renaissance. Gone are those days when movie-buffs thronged the theaters, eager to watch a Hollywood...
The OOH Industry of Pakistan at a Glance
The OOH (Out of Home) Industry in Pakistan may not be the one with the lion’s share of the advertising budget but if used...
Top 10 Entertainment TV Channels in Pakistan September 2018
Over the years, Pakistan has witnessed an alarming rise in the number of entertainment channels in order to cater to the needs of the...
The ‘digital’ India
By Zulfiqar Ali Sajwani
India, home to a population of more than 1.2 billion inhabitants, is appearing on the digital map as one of the...
WAAR- Box Office Report
Waar is a 2013 Urdu-English language Pakistani action thriller and drama film. This movie was shown in 39 cinemas all over Pakistan with gross...
Rewinding 2013: Facebook reveals the year’s top trends
What does Neslson Mandela, the Royal baby and Pope Francis have in common? Well all three, according to Facebook, are amongst the most discussed...