April Fools 2024: Brands’ Ingenious Pranks That Went Viral
It's not every day you get to experience crippling trust issues and anxiety. Only on April Fool's Day do you get to be your...
Disney Plus Rebrands – Is It A Whole New World Now?
Disney Plus has made a significant advancement in the rapidly changing world of digital streaming. Known for its recognizable branding, the site has experienced...
How Brands ‘Influence’ Your Wallet
In Pakistan's busy marketplaces, where the perfume of spices blends with the vivid colors of regional textiles, pricing techniques are crucial in influencing client...
Our Top Favourite Ramadan Ads We Can’t Get Enough Of
It's Ramadan again, and as usual, brands are competing to grab our attention. Ramadan is a prime time for marketers to connect with their...
5 Famous Brands And Their Unexpected Beginnings
In the ever-changing realm of brand & business, flexibility is essential. Some of the most prosperous companies in existence today have not succeeded by...
Fatima Fertilizer’s Soulful Rendition Of “Allah Hu” Garners Over 13 Million Views On YouTube
Fatima Fertilizer and Atif Aslam have come together in a harmonious collaboration, unveiling a soul stirring rendition of "Allah Hu". Launched on the auspicious...
Liquid Death Proves Absurd Ideas Are Worth Billions!
In a world filled with business opportunities, sometimes the most unusual ideas end up taking the lead. Many ideas fail because of poor quality...
Ginyaki’s Advertising Is Creating A Stir And Going ‘Wild
Ginyaki - a Chinese takeout hub in Karachi has grappled the social media with its chopsticks thanks to its creative marketing. In honor of...
Alibaba.com Hosts Top Seller Meetup in Lahore to Bolster B2B Entrepreneurs
Lahore, March 14, 2024 – Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce, has successfully held a supplier gathering with the theme “Ace...
Bacha Party Caught In A Controversy Over Eid Campaign
Bacha party is receiving flak from netizens over their recent campaign. The nation's beloved kid's brand which was recently praised for its effort to...
Fawad Khan’s Recent Ad Sparks Confusion Among Pakistanis
Fawad Khan recent new ad for zbuds headphones have got his fans talking! While he is undoubtedly Pakistan's heartthrob, his appearance and look has...
HBL Names New President & CEO After Aurangzeb’s Exit
Muhammad Aurangzeb has submitted his resignation as President and Chief Executive Officer (CEO) of Habib Bank Limited (HBL) following his appointment as a Federal...
CCP Issues Historic Warning To Influencers On Deceptive Marketing
Influencer marketing has become essential in modern advertising, using social media platforms as crucial channels for brands to connect with their target audience. This...
Reasons Why The Google Pixel Line-Up Is Worth Every Rupee
Google Pixel smartphones stand out as a shining example of innovation and user-oriented design in Pakistan's crowded smartphone market. But what distinguishes these devices...
Nokia’s History Will Leave You Shocked
Nokia, a highly recognized and well-liked company founded in 1865 in Finland, is a multinational telecommunications company that was once a major player in...
Karandaaz receives global recognition for Best Practices in Diversity, Equity, and Inclusion
KARACHI, March 5, 2024: Karandaaz Pakistan, a leading impact investment platform
that drives sustainable economic growth and strengthens financial and social protection
systems for inclusion, has...
The Sixth Edition Of The Effie Pakistan Jury Sessions
Effie Awards Pakistan, one of the biggest marketing and advertising awards has been consistently executing award shows and jury sessions for the past five...
Pepsi Zero Sugar’s Marketing Stunt Fizzled Out Faster Than Their Soda
Pepsi Pakistan's latest marketing stunt for Pepsi Zero Sugar during PSL matches seems to have backfired terribly. Their CGI ad of a helicopter dropping...
Zong 4G’s Digital Transformation Gets Major Boost with CMMI Maturity Level 3 Appraisal
Islamabad, 3rd January 2024: Pakistan's leading telecom operator Zong 4G celebrates the attainment of Maturity Level 3 (ML3) of the prestigious Capability Maturity Model...
Cheezious and Ideas Foundation Unite to Spread “Cheezy Khushiyan” for “Smile for a While...
Islamabad –28th December, 2023 - In a Heartwarming Collaboration, Cheezious and Ideas Foundation Join Forces to Bring Joy and Laughter to SOS Village Children...