The Wall’s Selection Gold launches premium ice cream
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Company:
Unilever Pakistan
Body:
Nothing short of a challenge. The Wall’s Selection Gold launch required one outcome: Absolute Premiumness.
The activation had to deliver to the brand personality that was of the Selection Gold series, luxury and premium.
This was achieved through a high end activation created in malls where the brand launched in form of a Wall’s Selection Gold Lounge.
The gold lounge invited people to come in and order one of the special limited edition variants from a variety of Nutty Love, Fruit Burst, Vanilla Haven, Cream Affair and Strawberry Mystery.
The launch event took place in a major mall in Karachi where top chefs came and participated in a competition to design the best ice cream based dessert!
Live Jazz music played and soothed the senses while the luxury ice cream soothed the taste buds.
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Agency:
Helium Activations