Safeguard global hand washing day activation
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Company:
Proctor and Gamble
Body:
Safeguard commemorated Global hand washing day with a novel, first-of-its-kind soap display, at Metro Cash&Carry, Thokar Niaz Baig, Lahore. This is the largest Safeguard Soap Display in the world, standing tall at 29 feet. Besides the display, carnivals have been organized at all Metro Cash&Carry outlets, where among other fun filled activities, children will be taught the importance of handwashing with soap.
Handwashing units and germ-demonstrations units have also been put up to demonstrate the effectiveness of handwashing with soap.
Agency:
Xenith Public Relations (Pvt.) Limited