Fair and Lovely mall and trade activations
This campaign has been viewed 1930 time(s)
Company:
Unilever
Body:
Education, skin test by a dermatologist. A photo shoot to show the before and after effect of Fair & Lovely
This experiential marketing campaign took place in IMTs and LMTs all across Pakistan
A Huge setup was also initiated at the Dawn Lifestyle Expo
Consumers were engaged on a bigger scale with trials, consultation and before and after photo shoots to demonstrate the effectiveness of Fair & Lovely. The idea was to engage consumer experience at a scale never before seen or heard of within Pakistan.
Agency:
Helium Activations