Energizer brand activation
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Company:
Energizer
Body:
Campaign Description: The objective of Energizer activation campaign was to symbolize Energizer’s entry in Pakistani market.
Before Energizer initiated its operations in Pakistan, the brand was available in Pakistan via grey channels only.
One of the campaign’s focus areas was to encourage retailers buy Energizer from authentic brand channel. As Energizer mascot is a globally popular brand identity, we decided to use it in Pakistan as well to interact with the audience and bring to life the brand’s fun and high energy element. This was achieved by creating Energizer mascot team which performed fun stunts like playing basketball on the road specifically in the locality of outlets where original Energizer products were available.
Energizer mascot team traveled across the city in yellow jeep, interacting with the common man and adding new energy in his routine life.
Agency:
Synergy Marketing