Energile Activation
This campaign has been viewed 1364 time(s)
Company:
Unilever
Body:
The activation was conducted in two phases: Phase 1 was the hype phase where brand ambassadors equipped with a rocket man (Energile dispensing Mobile Unit) sampled the drink in the vicinity of football grounds. The brand ambassadors informed the kids about the tournament being organized the next day.
The very next day when the players came out into the ground, the tournament was conducted matches of 30 minutes each. Winners were given branded gifts.
Massive sampling was done to the players and the audience.
The activation was done in the summers in Karachi Lahore Gujranwala Faisalabad and Multan
Agency:
Helium Activations