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Brand Activation

Dove! Talks about beauty- the real beauty.

This campaign has been viewed 1170 time(s)

Company:

Dove

Body:

A one of a kind experiential marketing campaign that revolved around the concept of ‘Freedom’ result: Dove Freedom Floor.
The freedom floor was launched in malls in Karachi and Lahore through the first ever ‘hair fashion show’ right in middle of the malls.
Famous hair stylists readied their models for the ramp walk. After the formal launch consumers were given the freedom to visit the freedom floor and play with their hair where experts did their hair-dos that they always wanted.
The campaign had adaptations across other channels as modern trade and international trade.

Agency:

Helium Activations

Polls

Will online shopping be able to become a popular phenomenon in Pakistan?

Yes
No
May be
Don’t know

Result | View Polls