Blue Band Dream Machine
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Company:
Unilever Pakistan
Body:
A novel concept that was a combination of Digital and on-ground activation. The blue band dream machine was taken to schools all over Pakistan where kids brought in a wrapper to enter the Dream Machine.
Whatever the kid dreamed of was made true inside the machine where there were real attire for everything a kid dreams of. Hundred of kids became cricketers, soldiers and doctors.
Amazingly a lot of kids wanted to be firemen. The dream was captured and kids were given pictures of their aspirations. The same pictures were uploaded on the official Blueband fan page where the kids shared it with their friends and family.
Agency:
Helium Activations