Advertising is one of the most common means by which companies communicate with their customers, current and potential. It is generally referred to as any paid, non-personal (not directed to a single individual), sponsored message conveyed through the media. When we are talking about brands through advertising communication, it is mostly to enhance or reinforce [...]

On October 31st, 2011, students of the Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), class BBA V B, did their part to give back to society, and practically demonstrate the ramifications of corporate social responsibility. To be successful and remain relevant an organization has to be capable of reinventing itself to match [...]

The pictures shown in the print ads for the two banks clearly demonstrates the drawback of using stock photos.  Advertisers usually tend to use them because they don’t have any copyrights and are easy to come by.  Advertising companies just pick it up images and use them without making an effort of undergoing an extensive [...]

With back to back fashion shows, this past month was more than eventful to say the least. First there was theKarachifashion week, then bridal couture week and this weekend marked the end of  PFDC fashion week. Hoards of glitterati flocked to venues hoping to see some good clothes, to socialize with beautiful people and to [...]

In 1944 Marvel Comics produced their first ever movie based on their character, titled Captain America. This was the first attempt by Marvel Comics; a subsidiary of New York based Marvel Entertainment, to promote their comic books and their characters in the form of full-length feature films. Numerous other movies were then produced by Marvel [...]

There are a number of global and local advertisements which have become a part of history. Some are remembered for their logos, some for their icons and some for their jingles, but no matter how you may remember them, they are all unforgettable. The famous ‘1984 commercial” for Apple computers created much fervor although it [...]

Among all the telecommunications brands’ operating in Pakistan, Jazz is the one brand I least expected to do this. Mobilink is the market leader with nearly 30% to 31% market share and has been a trend setter in the industry, for they were the first to capture the telecommunications industry in Pakistan way back in [...]

Note: All brands appearing in this blog are non-fictitious. Any of these brands being used by you in real life is not coincidental, it’s the work of corporations who induce, compel and attract us to buy and use them through advertising, marketing, word-of-mouth publicity and discount-rate gimmicks!   Every day we wake up by the [...]

He was dropped out from Reed College in 1972, co-founded Apple Inc. but was fired in 1985; started Next Inc. in the same year and in 1996 when Apple Inc. bought Next Inc. he came back to Apple and served as its CEO since 1997. If one has to define Steve Jobs’ professional career, then [...]

I had written earlier about how manufacturers employ the most devious of techniques to cheat us out of our hard earned cash. Over the past few days, as I read fellow blogger Narendra Reddy’s updates on how his sister and another relative took the Fair and Lovely Challenge for a week to lighten their skin [...]