The new Habib Oils campaign was kind of fun, wasn’t it? Light hearted and cheesy to the point of being ridiculous. Health is wealth?? Are you kidding me?? Who came up with campaign idea? Did they hand over the creative duties to a 3 year old???   Ok, we’ll accept! Our brand manager isn’t really [...]

Techincally, Sooper is the market leader in biscuits. Technically, Sooper has hammered some solid branding strategies over the past few years that has have earned it a well-deserved ‘no 1’ spot. But this new campaign- arrgh! This new campaign was everywhere. Made you feel like butchering the media strategy and its high GRPs. So what [...]