They’re calling it the love affair of milk and dry fruits. An affair set in the midst of a picturesque Desi carnival fused with ‘band baajaas’, ‘shamiyanas’, assorted vibrant cultural attire, emotional drama and ‘naach gaana’. This passionate ensemble is part of a recent campaign by Engro Foods to promote their new ice-cream brand called [...]

This has been a season of many firsts between India and Pakistan and the westerly winds managed to sweep away the Indian capital with Pakistani lifestyle and fashion. The four-day long exhibition Lifestyle Pakistan held at Praghati Maidan, New Delhi from 12th-15th April 2012 elaborated not only the huge demand for Pakistani lawn and muslin [...]

Day 1: https://www.dropbox.com/sh/od6ogybjnazp483/nuqBV5jC8a/Day1 Bunto Kazmi: The Kazmi label was launched 50 years ago by Mrs. Sughra Kazmi, Bunto’s mother in law .Bunto has carried the label forward and has been designing ensembles for the last 30 years. She  is well known for not just her beautiful ensembles but also for reviving traditional embroideries thus gaining [...]

Vigo Champ is the latest model of the Vigo family by Toyota. It has style, ruggedness and that raw attitude which separates sedans and saloons from all-terrain 4X4 pick-up trucks. Rolling out in black color, Vigo Champ is one exciting Toyota vehicle which would have already made guys drool over its television commercial (TVC) and [...]

Synergy bagged the Best Magazine Ad category Award for its Shangrilla “Yahan Hai” campaign Karachi – 17th April, 2012: Synergy Advertising was recently presented with the Best Magazine AD Category Award for the Year 2011 at the 22nd Annual APNS Awards ceremony held in Islamabad. “This is certainly an honour and a great tribute to the [...]

According to international studies, more specifically AirportParkingReservations.com, predicts travelers will fly even more in the new year, despite rising prices. As air travel increases, both local and international carriers begin to order more aircraft from aircraft manufacturers such as Boeing, Airbus, ATR and others. However, what must be noted are the different tacts of marketing that these [...]

The new TUC ad featuring Sami Khan and Saira Kabeer as a couple has a confused plot that doesn’t conform to the brand image and sets a negative tone for it. The ad begins while showing a husband waiting for his beautiful wife who is getting long time to get her already polished face gleam [...]

History was made on 25th of December when tens of thousands of people with eyes glinting with hope and anxious for change came all the way to Quaid-e-Azam Mazar for the Pakistan Tehreek-e-Insaf rally. Skeptics were brushed away and political analysts touted it “one of the biggest rallies in Karachi ever”. It was not just [...]

The saturated world of cell phone market is filled with different brands and their multiple confusing ads that merely introduce more or less the features symmetric among different cell phones and present them in rather monotonous way. Most of these ads lack on the creativity part and focus only on delivering the information about the [...]

Years ago we used to get entertained by comedy shows and sitcoms on Pakistani Television (PTV) and privately-owned channels with the likes of NTM or STN. Later, when the new breed or the cluttered channels made their present felt in the most disgusting manner, the essence of good content and decent humor was lost in [...]