12th Annual LUX Style Awards Nominations list celebrates the best of Pakistan’s Music, TV and Fashion The Awards office of the 12th Annual LUX Style Awards announced nominations in 22 categories in the field of television, music and fashion in Karachi yesterday. The three distinct juries that debated and voted for the TV, Music and [...]

TAG Heuer Legends Cameron Diaz and Leonardo DiCaprio Join Forces at Elegant Charity Event in New York to Support UN WOMEN and NY CARES’ Hurricane Sandy Relief Effort   A glamorous soirée in the iconic Cullman Hall of the Universe on Central Park West was the setting of a star-studded charity drive by luxury Swiss [...]

Sana Safinaz launched their much awaited, very stylish retail store recently at the Dolmen City Mall. Designed beautifully using chic black and white interiors it gave the feeling of walking in from the street into a beautiful drawing room where the clothes were displayed perfectly allowing a comfortable amount of space to browse. It may [...]

Bonanza has taken the initiative of bridging the gaps between designer wear and retail brands. The aim is to offer customers a great variety of designs from various designers under one roof with great affordability and wide accessibility – a rare combination in Pakistan. The idea of bringing designers and retail brand under one roof [...]

Lux Style Award’s winner in the category of best music video director, Adnan Malik teamed up with the best emerging talent in the music category, Bambu Sauce to produce the cracking adrenaline –pumped music video “My Punjabi Love for you”. The video premier attended by energetic crowd also marked the launch of AMP, A Boutique [...]

In the endless stream of smartphones, apps and networking, Nokia was way behind its competitors until a couple of years back when it launched its Lumia series with Window software across the globe. New media, traditional media, out of the box ideas, event integration; everything was tried and tested to make it a success and [...]

Strong tremors were felt in southern and central parts of Pakistan. The epicenter was south east Iran – Zahedan and 250 Km northwest of Turbat in Pakistan. The media however is creating a hype of this event affecting businesses and people in the country. People vacated their offices and houses. The actual death toll is [...]

TAG HEUER LINK – The New Dress Watch for Ladies!                       Like Cameron Diaz, the TAG Heuer woman is sporty yet glamorous, single minded yet utterly feminine. To celebrate these women, TAG Heuer launches its most feminine collection ever. Designed to play a leading role [...]

Nokia Pakistan became the first ever brand in Pakistan to advertise on Twitter. This initiative was handled by Synchronize Media – an affiliated agency of Carat who is currently managing the traditional and digital media account of Nokia Pakistan. Earlier in 2012, Nokia Pakistan also bagged the title of being the first ever brand to [...]

Can someone come up with such distinctive ideas coincidentally? Not really. It comes with an innate sense of aesthetics and the adequate amount of polishing. A blend of both comes in the shape of Ali Xeeshan. Holding an honors degree in couture from Pakistan School of Fashion Design, he has received a welcoming response from [...]