According to international studies, more specifically AirportParkingReservations.com, predicts travelers will fly even more in the new year, despite rising prices. As air travel increases, both local and international carriers begin to order more aircraft from aircraft manufacturers such as Boeing, Airbus, ATR and others. However, what must be noted are the different tacts of marketing that these airlines are utilizing to lure customers towards purchasing tickets from them, more specifically, how these airlines are using aircrafts to market their services.
Most passengers are more focused towards the legroom or the in-flight entertainment or the in-flight catering to actually notice the livery that the aircraft is wearing. Livery, or the uniform or in layman terms, the paint on the aircraft has grasped the attention of airline marketers everywhere, with some airlines pulling out all stops in adorning their aircrafts with wild, imaginative and absolutely brilliant liveries.
Etihad Airways, an international carrier based in Abu Dhabi, adorned their A340-600 aircraft in a special livery ,marketing the Abu Dhabi Grand Prix in 2009. The choice of aircraft was also phenomenal. By choosing the ultra long range A340-600, Etihad Airways managed to spread awareness regarding the Abu Dhabi Grand Prix 2009 to all corners of the globe. Here, the A340-600 is pictured at Chicago’s O’ Hare International Airport.
Furthermore, due to Etihad Airways becoming the official sponsor of the Manchester City Football Club, an Airbus A330-200, dubbed “Manchester City” sported a special new livery celebrating the union between the airline and the football club.
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It is really nice to see the images on the jets however, these images may damage the reputation of the brand itself. Like the one ANA did on their planes.
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