Karachi has been a trade hub for decades. The increase in business activities have led to the growth of advertising that is conducted in various forms, print and electronic being the two major branches. Of late, out-of-home (OHM) advertising has over flooded the landscape of Karachi as billboards of all shapes and sizes are sprawling [...]

Vigo Champ is the latest model of the Vigo family by Toyota. It has style, ruggedness and that raw attitude which separates sedans and saloons from all-terrain 4X4 pick-up trucks. Rolling out in black color, Vigo Champ is one exciting Toyota vehicle which would have already made guys drool over its television commercial (TVC) and [...]

Years ago we used to get entertained by comedy shows and sitcoms on Pakistani Television (PTV) and privately-owned channels with the likes of NTM or STN. Later, when the new breed or the cluttered channels made their present felt in the most disgusting manner, the essence of good content and decent humor was lost in [...]

In 1944 Marvel Comics produced their first ever movie based on their character, titled Captain America. This was the first attempt by Marvel Comics; a subsidiary of New York based Marvel Entertainment, to promote their comic books and their characters in the form of full-length feature films. Numerous other movies were then produced by Marvel [...]

Among all the telecommunications brands’ operating in Pakistan, Jazz is the one brand I least expected to do this. Mobilink is the market leader with nearly 30% to 31% market share and has been a trend setter in the industry, for they were the first to capture the telecommunications industry in Pakistan way back in [...]

Note: All brands appearing in this blog are non-fictitious. Any of these brands being used by you in real life is not coincidental, it’s the work of corporations who induce, compel and attract us to buy and use them through advertising, marketing, word-of-mouth publicity and discount-rate gimmicks!   Every day we wake up by the [...]

He was dropped out from Reed College in 1972, co-founded Apple Inc. but was fired in 1985; started Next Inc. in the same year and in 1996 when Apple Inc. bought Next Inc. he came back to Apple and served as its CEO since 1997. If one has to define Steve Jobs’ professional career, then [...]

When friends and relatives of the same age group are sitting and chatting, the conversations normally swing to nostalgic encounters of the past, especially the television commercials (TVC’s) we used to watch a couple of decades ago.   Attributes of TVC’s of the Past:   These are the following attributes which I feel were part [...]

Note: The idea to write this is not to degrade any company, but only to show that in the booming marketing/advertising industry of Pakistan, there are still such companies which do not provide a proper work environment nor acknowledge passion or talent. I received an interview call from a social media agency, at least which [...]

My passion to write provided me with the opportunity to become a writer. In 2004 my first article got published and since then, my aim is to write and to make readers contemplate on life’s simple yet profound things. I have been a regular writer for Young World, where my purpose is to inform and [...]