12th Annual LUX Style Awards Nominations list celebrates the best of Pakistan’s Music, TV and Fashion The Awards office of the 12th Annual LUX Style Awards announced nominations in 22 categories in the field of television, music and fashion in Karachi yesterday. The three distinct juries that debated and voted for the TV, Music and [...]

TAG Heuer Legends Cameron Diaz and Leonardo DiCaprio Join Forces at Elegant Charity Event in New York to Support UN WOMEN and NY CARES’ Hurricane Sandy Relief Effort   A glamorous soirée in the iconic Cullman Hall of the Universe on Central Park West was the setting of a star-studded charity drive by luxury Swiss [...]

Bonanza has taken the initiative of bridging the gaps between designer wear and retail brands. The aim is to offer customers a great variety of designs from various designers under one roof with great affordability and wide accessibility – a rare combination in Pakistan. The idea of bringing designers and retail brand under one roof [...]

Lux Style Award’s winner in the category of best music video director, Adnan Malik teamed up with the best emerging talent in the music category, Bambu Sauce to produce the cracking adrenaline –pumped music video “My Punjabi Love for you”. The video premier attended by energetic crowd also marked the launch of AMP, A Boutique [...]

TAG HEUER LINK – The New Dress Watch for Ladies!                       Like Cameron Diaz, the TAG Heuer woman is sporty yet glamorous, single minded yet utterly feminine. To celebrate these women, TAG Heuer launches its most feminine collection ever. Designed to play a leading role [...]

Nokia Pakistan became the first ever brand in Pakistan to advertise on Twitter. This initiative was handled by Synchronize Media – an affiliated agency of Carat who is currently managing the traditional and digital media account of Nokia Pakistan. Earlier in 2012, Nokia Pakistan also bagged the title of being the first ever brand to [...]

Can someone come up with such distinctive ideas coincidentally? Not really. It comes with an innate sense of aesthetics and the adequate amount of polishing. A blend of both comes in the shape of Ali Xeeshan. Holding an honors degree in couture from Pakistan School of Fashion Design, he has received a welcoming response from [...]

A partnership of style and fashion brings together the concept of “dressing from the hair down”. In an energetic and creative manner, Mark Hampton, the global brand ambassador for Tony & Guy, Hair Meet Wardrobe, highlights the philosophy that focuses on bringing the catwalk look to the street. “It’s not just about the cut but [...]

The rumblings in the city notwithstanding, renowned designer Zara Shahjahan certainly made her presence felt with a fantastic launch of Kamal Lawn. The entire fashion fraternity was present at the event to make it a huge success. With exciting energy and charm, Dolmen Mall was the center of attention as people flocked in to see [...]

Cluck-O-Cluck! Brawk, Brawk! Sounds familiar, isn’t it? These were the sounds heard and seen all over Pizza Hut Pakistan’s fan page. Recently Pizza Hut Pakistan managed to attract a lot ofbuzz with their Chicken “Festival” campaign on various mediums. With increasing local competition, theChicken Festival gave Pizza Hut the much needed attention. Besides being innovative [...]