The new TUC ad featuring Sami Khan and Saira Kabeer as a couple has a confused plot that doesn’t conform to the brand image and sets a negative tone for it. The ad begins while showing a husband waiting for his beautiful wife who is getting long time to get her already polished face gleam [...]

History was made on 25th of December when tens of thousands of people with eyes glinting with hope and anxious for change came all the way to Quaid-e-Azam Mazar for the Pakistan Tehreek-e-Insaf rally. Skeptics were brushed away and political analysts touted it “one of the biggest rallies in Karachi ever”. It was not just [...]

The saturated world of cell phone market is filled with different brands and their multiple confusing ads that merely introduce more or less the features symmetric among different cell phones and present them in rather monotonous way. Most of these ads lack on the creativity part and focus only on delivering the information about the [...]

Years ago we used to get entertained by comedy shows and sitcoms on Pakistani Television (PTV) and privately-owned channels with the likes of NTM or STN. Later, when the new breed or the cluttered channels made their present felt in the most disgusting manner, the essence of good content and decent humor was lost in [...]

Advertising is one of the most common means by which companies communicate with their customers, current and potential. It is generally referred to as any paid, non-personal (not directed to a single individual), sponsored message conveyed through the media. When we are talking about brands through advertising communication, it is mostly to enhance or reinforce [...]

On October 31st, 2011, students of the Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), class BBA V B, did their part to give back to society, and practically demonstrate the ramifications of corporate social responsibility. To be successful and remain relevant an organization has to be capable of reinventing itself to match [...]

The pictures shown in the print ads for the two banks clearly demonstrates the drawback of using stock photos.  Advertisers usually tend to use them because they don’t have any copyrights and are easy to come by.  Advertising companies just pick it up images and use them without making an effort of undergoing an extensive [...]

With back to back fashion shows, this past month was more than eventful to say the least. First there was theKarachifashion week, then bridal couture week and this weekend marked the end of  PFDC fashion week. Hoards of glitterati flocked to venues hoping to see some good clothes, to socialize with beautiful people and to [...]

In 1944 Marvel Comics produced their first ever movie based on their character, titled Captain America. This was the first attempt by Marvel Comics; a subsidiary of New York based Marvel Entertainment, to promote their comic books and their characters in the form of full-length feature films. Numerous other movies were then produced by Marvel [...]

There are a number of global and local advertisements which have become a part of history. Some are remembered for their logos, some for their icons and some for their jingles, but no matter how you may remember them, they are all unforgettable. The famous ‘1984 commercial” for Apple computers created much fervor although it [...]