For the third time in a row, Apple has been titled as the ‘Greenest Tech Company’ compared to some of the biggest names in Tech-City. According to Greenpeace’s environmental report, Apple uses 100% clean energy.
In 2012, major names including Facebook, Google, and Apple Inc itself pledged to transition their companies to be green and to switch to 100% renewable energy. The company’s new HQ is under construction and will be equipped with 700,000 square feet of solar panels.
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According to the report, Apple Inc “played a catalytic role within its IT supply chain, pushing other IT data center and cloud operators who help deliver pieces of Apple’s corner of the internet to follow their lead in powering their operations with renewable energy.”
According to Tech-Insider and Greenpeace’s report, Apple and Google continue to lead the sector in matching their growth with an equivalent or larger supply of renewable energy. The report assigned Apple the overall grade of A – in the subcategories, the company got As in energy transparency, renewable energy commitment, energy efficiency and mitigation, and renewable procurement, wit its only B in the advocacy category.
It’s clean energy index, calculated based on estimates of facilities’ power demand, was an impressive 83%. Google got As in all subcategories except for energy transparency (where it got a B), though its clean energy index was lower at 56%.
Unfortunately, Netflix, on the other hand, stood out with notably unimpressive scores. The report estimates that Netflix’s video streaming accounts for a third of internet traffic on North American networks, but the company received an overall grade of D, with Fs in three of five subcategories.
The report points out that Netflix has not given any public commitment to renewable energy, and that “unlike other major video streaming platforms such as Apple, Facebook, or Google, Netflix does not regularly provide energy consumption data, greenhouse gas emissions, or the actual energy mix of its global operations.”
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