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Is Pakistan’s media still in its initial stages of maturity?

Shehzad Khan contemplates on the current scenario of Pakistan’s media. Watch, as he analyzes the prevailing trends of Pakistani media channels and highlights its responsibility towards the development, growth and ambassadorship of this nation. Is sensationalism necessary to break the clutter? Or is it just a tool to create profits? Find out the answers to these questions and more in the following webinar!
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Building Entrepreneurship in Event Management - Part 2

In the second part, Reema takes you in depth on the hurdles faced by event entrepreneurs giving us key insights on how to fight the challenges effectively. She elaborates on trends in various provinces, industries adjacent to this line of business like flower and horticulture and what is the need of the hour.
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Building Entrepreneurship in Event Management- Part 1

“10 years ago ad agencies would hire people to manage the events of their clients, today we have come a long way” says Reema Siddiqui CEO of IRIS Wedding Planners. Catch the industry veteran as she talks about the advent of event planning in Pakistan and answer questions like; “What is the market for the business?” Or “Is it just a privilege of the elite or for that matter is it an industry in the first place?” And much more.
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Mobile Marketing - Episode 4 Mobile and Radio

Abid Naseem brings to you another angle of mobile utility. The usage of mobile in cordination with Radio. Check out the ways by which mobile has complemented in the progress of Radio channels and how mobile marketing has flourished with the help of Radio in brand building.
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Mobile Marketing - Episode 3 Mobile and Outdoor

Episode 3 in the series of mobile marketing brings to you yet another exciting feature. Learn ways to use mobile marketing effectively in the outdoor advertising scenario. Engage your consumer while they are on the go, interact in more effective and innovative ways.
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Mobile Marketing - Episode 2 Mobile and TV

Catch Abid Naseem, Brand Consultant for Mobilius talking about the utility of a mobile phone and how you use it effectively with TV to communicate to the consumers. Learn ways to enhance your brand using mobile marketing techniques and TV to interact with the consumers like never before!
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The huge clutter of ads has greatly minimized the brand influence over the consumers
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