AdAsia 2011 is being hosted by India in New Delhi this year. Delegates from the Indian organizing committee visited different cities in Pakistan recently encouraging the Pakistani Advertising Agencies to register for the conference and join them in India in October for it.
The Congress AdAsia began as a three day Asian Advertising Conference in 1958 sponsored by the Japan International Advertising Association (JIAA). The principle objective of the conference was to give Asian Advertising a boost in the post war era. The conference was attended by delegates from six countries including Japan. The modest conference grew into a congress in the 1960s and was nicknamed AdAsia in 1984. Over time AdAsia has become the continent's most prestigious advertising event. The AdAsia stage has always been graced by distinguished leaders from varied fields. Even the great David Ogilvy put aside his fear of flying to be part of the conference in New Delhi (1982) where he delivered the now prophetic address of the 'Western Hare and Asian Tortoise.' The last gathering of AdAsia was held in Kuala Lumpur in Malaysia.
Watch the team of Brandsynario.com discussing the trends of advertising in our continent and about event of AdAsia 2011 with the Chairman of the organizing committee for AdAsia 2011, Mr. Madhukar Kamath and the CEO of The India Today Group, Mr. Ashish Bagga.

In Pakistan, where currently a huge number of the population remains illiterate, education becomes one of the most important needs of the country. It is said that in Pakistan, education has become a privilege rather than a right of every citizen. Hub School is one such educational institution, established by the Ahmed E. H. Jaffer Foundation that aims at providing young boys with excellence in education to give them a sense of freedom, independence and responsibility. It seeks to surpass existing educational standards in Pakistan and to promote talent and freedom of thought and speech in the younger generation of the country.
Catch Mr. Abdul Kader Jaffer, founder of Ahmed E. H. Jaffer Foundation expressing his views on the importance of quality education in Pakistan and about the endeavors of the Hub School to increase the number of responsible and talented Pakistanis.

As a unique approach to marketing goods and services, Brand Activation is a concept that integrates elements of emotions, logic, and general thought processes to connect with the consumer. Brand activations are all about creating a complete experience for the consumer. This month around we have the dynamic Sana Durrani who heads the strategy for Pakistan’s leading activation agency Empact Activations pvt ltd
Catch Sana Durrani talk about the evolution of brand activations in Pakistan and the fundamentals of brand activations that have been the rave all over the modern marketing scene. Plus, get to know how YOU can make a career in this growing field. Sana Durrani- exclusively on brandsynario.