Have you ever gone beyond the realm of traditional activation techniques to communicate your brand ideology? Have you ever tried “something new” to grasp your consumer and yet failed? Catch Brandsynario delve into the era of unconventional marketing practices where creativity means reaching the consumer in the most ground breaking manner. Where, with the saturation of brands in the market and increasing clutter, one of the major tasks of the marketer is to make the consumer ‘live’ the brand; and where brand immortality depends on the seamless integration of communications through the most creative tools.

Ever wondered why Intel’s audio logo ‘DUM!, dum dum dum dum’ is easy to recall? Or why the engine of a Harley Davidson sounds so wickedly awesome, so much so that the company has a trademark on it’s sound?! How have these companies used sound to increase the potency of their brands? Stream through as Ayaz Ahmed Siddiqui takes you through the most subliminal tool of marketing, SOUND!!

Why is it with all the latest equipment and emerging outdoor agencies Pakistani outdoor scene still lacks the luster seen in campaigns around the world? What is the missing element which makes an outdoor campaign truly stand out? Stream through as Ayaz Ahmed Siddiqui answers these questions in this two part snapshot series.
In the first episode the host gives an overview of the out of home advertising scene in Karachi. Its transition from a clichéd and mundane form 5 to 10 years ago to something on the verge of what is known as creative.
In the second episode catch the host as he dwells deeper in to the mystery behind the in-effectiveness of our out of home advertising and how it can be revived.

A logo type is a trademark, which is a visual symbol of the brand, and the name of the brand set in distinctive type.
Logotype come in all shapes, round, square, oval, horizontal, vertical. But not all logotypes have the same impact on the eyes of the consumer.

Vasif Abbas provides you with some useful insights about logotypes in the "Law of shapes".

Have you ever wondered why exhibitions take place? Why do advertisers go through the hassle of designing and implementing expensive stalls? What do the visitors get out of this? Join Taha Hasnain as he gets answers to all these questions and more in this latest Snapshot.