This snapshot portrays how online retailing started in Pakistan and has been growing exponentially. Social Media has also played a role in facilitating this business. Learn here how security concerns have been addressed.

One day you’re watching this movie Due Date; you are completely engrossed in it, taking in every hilarious word in the movie that tends to make you burst into laughter. You see this lady using a laptop and talking to her husband..and suddenly you spot this shiny apple shaped something on the laptop. The lighting is in such a way that you just can’t help noticing it. So their work is done: you know the actress uses Apple products. Ever happened to you? Maybe not with Due Date but with any other movie maybe?
Marketers have left no stone unturned when it comes to selling their product. From viral to guerrilla marketing, mass to niche, direct to indirect, online to digital, they have tried everything. And then came the time to make use of a generation that is too much into movies and add in a new horizon to the marketing world: they tried out marketing through movies.
The snapshot on movie marketing talks about how different companies have tried promoting their brands through movies. Not just through clips and usage of brands within the movies but also by making their presence known in movie premieres and red carpet events. And this is how they associated themselves with the movie. In the Pakistani markets, movie marketing is not a very old concept. Watch the snapshot and see how it works.

Are you tired of the usual advertising clutter?

Do you find it difficult to push your brand through the media jam?

Do you have a knack for standing out of the crowd?

Well then, controversial marketing is the solution to all your branding problems. From aggravating your non-potent consumers to engaging the hardcore ‘ambush’ marketing tactics- Controversial marketing takes your brand for an entirely unique experience that truly leaves your audience startled and awe struck.
Watch the exclusive snapshot on Controversial Marketing and experience the ‘sinister’ side of marketing that many may be still be oblivious of.

Were you awe struck by the surge of marketing campaigns this Ramadan? Or were your neuron cells bombarded by a constant influx of vivid advertisements that left you confounded over the economic significance of the holy month?
Brand hammering takes on a holy guise this Ramadan as we bring to you in-depth coverage of all the clever and somewhat innovative marketing strategies employed by thriving corporate houses to push their products within the ‘religious’ perception of local consumers. Catch the brandsynario team sweat it out on the unforgiving streets of Karachi to capture the true essence of Ramadan marketing at its apex.

Have you ever gone beyond the realm of traditional activation techniques to communicate your brand ideology? Have you ever tried “something new” to grasp your consumer and yet failed? Catch Brandsynario delve into the era of unconventional marketing practices where creativity means reaching the consumer in the most ground breaking manner. Where, with the saturation of brands in the market and increasing clutter, one of the major tasks of the marketer is to make the consumer ‘live’ the brand; and where brand immortality depends on the seamless integration of communications through the most creative tools.

Ever wondered why Intel’s audio logo ‘DUM!, dum dum dum dum’ is easy to recall? Or why the engine of a Harley Davidson sounds so wickedly awesome, so much so that the company has a trademark on it’s sound?! How have these companies used sound to increase the potency of their brands? Stream through as Ayaz Ahmed Siddiqui takes you through the most subliminal tool of marketing, SOUND!!

Why is it with all the latest equipment and emerging outdoor agencies Pakistani outdoor scene still lacks the luster seen in campaigns around the world? What is the missing element which makes an outdoor campaign truly stand out? Stream through as Ayaz Ahmed Siddiqui answers these questions in this two part snapshot series.
In the first episode the host gives an overview of the out of home advertising scene in Karachi. Its transition from a clichéd and mundane form 5 to 10 years ago to something on the verge of what is known as creative.
In the second episode catch the host as he dwells deeper in to the mystery behind the in-effectiveness of our out of home advertising and how it can be revived.

A logo type is a trademark, which is a visual symbol of the brand, and the name of the brand set in distinctive type.
Logotype come in all shapes, round, square, oval, horizontal, vertical. But not all logotypes have the same impact on the eyes of the consumer.

Vasif Abbas provides you with some useful insights about logotypes in the "Law of shapes".

Have you ever wondered why exhibitions take place? Why do advertisers go through the hassle of designing and implementing expensive stalls? What do the visitors get out of this? Join Taha Hasnain as he gets answers to all these questions and more in this latest Snapshot.