Brand Ambassador

Brand ambassadors play a pivotal role in the marketing of a brand as they personify the values of the brand and create aspirations. They can make or break a new product launch, create an improved brand image and build brand loyalty as consumers are motivated to use products that are used by personalities that they respect or admire. Catch Ali Maisam unveil the success factor of having a brand ambassador for your brand.

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Jingle all the way

Ever wondered why Intel’s audio logo ‘DUM!, dum dum dum dum’ is easy to recall? Or why the engine of a Harley Davidson sounds so wickedly awesome, so much so that the company has a trademark on it’s sound?! How have these companies used sound to increase the potency of their brands? Stream through as Ayaz Ahmed Siddiqui takes you through the most subliminal tool of marketing, SOUND!!

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Out of home - Part-1

Why is it with all the latest equipment and emerging outdoor agencies Pakistani outdoor scene still lacks the luster seen in campaigns around the world? What is the missing element which makes an outdoor campaign truly stand out? Stream through as Ayaz Ahmed Siddiqui answers these questions in this two part snapshot series.
In the first episode the host gives an overview of the out of home advertising scene in Karachi. Its transition from a clichéd and mundane form 5 to 10 years ago to something on the verge of what is known as creative.
In the second episode catch the host as he dwells deeper in to the mystery behind the in-effectiveness of our out of home advertising and how it can be revived.

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Out of home - Part-2

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Law of colors

The color a brand depicts plays a major role in its image formation. Many brands have been succesful because of their color recognition with the consuemrs.

Catch Usman Nasir leaking out the secrets of how to use color and position your brand with the target audience, in the Law of Colors.

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Law of Shapes

A logo type is a trademark, which is a visual symbol of the brand, and the name of the brand set in distinctive type.
Logotype come in all shapes, round, square, oval, horizontal, vertical. But not all logotypes have the same impact on the eyes of the consumer.

Vasif Abbas provides you with some useful insights about logotypes in the "Law of shapes".

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Law of Expansion

The power of a brand is inversely proportional to its scope. When you put your brand name on everything, that name loses its power. The strength of brands lies in becoming synonymous with a single category. Brands that spread themselves across categories lose brand focus, identity, and ultimately market share. Usman Nasir in this snapshot provides you with some insights on the ‘law of expansion’ with Pakistani market Examples

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ITCN 2008

Have you ever wondered why exhibitions take place? Why do advertisers go through the hassle of designing and implementing expensive stalls? What do the visitors get out of this? Join Taha Hasnain as he gets answers to all these questions and more in this latest Snapshot.

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Energile

Associations with sports by brands have been common in Pakistan. Although Pakistan Cricket has taken a turn for the worse, soccer is emerging as the most widely viewed and played sports. Energile’s association with soccer was one of the most successful activations for a long time. Asad Saeed in this snapshot provide you with some insights.

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Holy Smoke

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Coke Studio

What was so different about this campaign? Was it the execution? Or was it just the concept? How was the audience captivated and engaged? What was so new and refreshing about the idea?

Asad Saeed answers these questions and takes a look at one of the most happening activation campaigns in Pakistan, here is Coke Studio done the BrandSynario way!

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