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Online Retailing

This snapshot portrays how online retailing started in Pakistan and has been growing exponentially. Social Media has also played a role in facilitating this business. Learn here how security concerns have been addressed.

Political Marketing

During the Presidential Elections of 2008, the entire world watched as history unfolded before their very eyes as the first African American person was elected to occupy the Oval Office and head the global superpower. But during the presidential election campaign, his presence on Facebook, continual tweets on Twitter and videos of his supporters and his messages on YouTube spread like wildfire. Marketers globally maintain that it was the grip on the volatility of social media that Barack Obama's campaign supporters had that lead to his victory. Which brings us to the newly discovered medium of political marketing: How do the political icons of today employ marketing to win over the support of people? What platforms do they use? How successful are their executions? What is the role of social media and other new forums in the recent spate of revolutions in the Middle East? Read about it all in this snapshot on Political Marketing.

Movie Marketing

One day you’re watching this movie Due Date; you are completely engrossed in it, taking in every hilarious word in the movie that tends to make you burst into laughter. You see this lady using a laptop and talking to her husband..and suddenly you spot this shiny apple shaped something on the laptop. The lighting is in such a way that you just can’t help noticing it. So their work is done: you know the actress uses Apple products. Ever happened to you? Maybe not with Due Date but with any other movie maybe?
Marketers have left no stone unturned when it comes to selling their product. From viral to guerrilla marketing, mass to niche, direct to indirect, online to digital, they have tried everything. And then came the time to make use of a generation that is too much into movies and add in a new horizon to the marketing world: they tried out marketing through movies.
The snapshot on movie marketing talks about how different companies have tried promoting their brands through movies. Not just through clips and usage of brands within the movies but also by making their presence known in movie premieres and red carpet events. And this is how they associated themselves with the movie. In the Pakistani markets, movie marketing is not a very old concept. Watch the snapshot and see how it works.

Cricket World Cup 2011 Marketing

The sound of fine oak wood on leather lost in the frantic cheering of the onlookers seated a few meters across the famed coliseum, that one last glance at the scoreboard as the bowler turns to grace the pitch-Cricket fever hit the country like never before this year around and while the cricket fans *who isn’t* had their hearts in their mouths there was another kind of sport that had the masses engaged throughout the tournament.

It’s been quite some time since the world cup passed by but the mark of intense marketing campaigns leaves behind a trail of creative blaze. Discover the brands that really hit it for the pavilion this world cup and discover their marketing strategies as they happened on field. Catch the brandsynario team heading for the pitch all throughout this summer as we present our exclusive snapshot on World Cup marketing.

Controversial Marketing

Are you tired of the usual advertising clutter?

Do you find it difficult to push your brand through the media jam?

Do you have a knack for standing out of the crowd?

Well then, controversial marketing is the solution to all your branding problems. From aggravating your non-potent consumers to engaging the hardcore ‘ambush’ marketing tactics- Controversial marketing takes your brand for an entirely unique experience that truly leaves your audience startled and awe struck.
Watch the exclusive snapshot on Controversial Marketing and experience the ‘sinister’ side of marketing that many may be still be oblivious of.

Viral Marketing

Did you spend your Ramadan wondering who called for the Rs5 price cut on pepsi? Were you amazed at the amount of witty text messages that landed in your cell phone every other day? Or were you plain awe struck wondering who was generating all those messages?
The Brandsynario team answers all these burning questions and more in the latest edition of snapshot on “viral Marketing”. Experience the wonders of addictive videos, funny online games and humorous hotlines as they take brand awareness to a whole new level.

Ramadan special snapshot

Were you awe struck by the surge of marketing campaigns this Ramadan? Or were your neuron cells bombarded by a constant influx of vivid advertisements that left you confounded over the economic significance of the holy month?
Brand hammering takes on a holy guise this Ramadan as we bring to you in-depth coverage of all the clever and somewhat innovative marketing strategies employed by thriving corporate houses to push their products within the ‘religious’ perception of local consumers. Catch the brandsynario team sweat it out on the unforgiving streets of Karachi to capture the true essence of Ramadan marketing at its apex.

Metaphors in Advertising

Do you remember the last time you had the urge to grab a bite from Pizza Hut, after looking at its scrumptious ‘stretchy-cheesed’ picture on the bulletins? Or got amused by how after consuming the whole can of Sting Red, the rapper is 'electrolyzed' enough to charge a car battery?! Had the thought ever seeped through your mind that the ‘metaphors’ we use in our everyday lives can be utilized as a means to advocate a brand’s strength. Catch us shedding light on this new dimension of Pakistani advertising: where imagination has no boundaries and where ad appeal depends on the limitless dramatization and symbolic representation of the key idea behind a brand’s position!

Unconventional Marketing

Have you ever gone beyond the realm of traditional activation techniques to communicate your brand ideology? Have you ever tried “something new” to grasp your consumer and yet failed? Catch Brandsynario delve into the era of unconventional marketing practices where creativity means reaching the consumer in the most ground breaking manner. Where, with the saturation of brands in the market and increasing clutter, one of the major tasks of the marketer is to make the consumer ‘live’ the brand; and where brand immortality depends on the seamless integration of communications through the most creative tools.

Brand Ambassador

Brand ambassadors play a pivotal role in the marketing of a brand as they personify the values of the brand and create aspirations. They can make or break a new product launch, create an improved brand image and build brand loyalty as consumers are motivated to use products that are used by personalities that they respect or admire. Catch Ali Maisam unveil the success factor of having a brand ambassador for your brand.

Jingle all the way

Ever wondered why Intel’s audio logo ‘DUM!, dum dum dum dum’ is easy to recall? Or why the engine of a Harley Davidson sounds so wickedly awesome, so much so that the company has a trademark on it’s sound?! How have these companies used sound to increase the potency of their brands? Stream through as Ayaz Ahmed Siddiqui takes you through the most subliminal tool of marketing, SOUND!!

Out of home - Part-1

Why is it with all the latest equipment and emerging outdoor agencies Pakistani outdoor scene still lacks the luster seen in campaigns around the world? What is the missing element which makes an outdoor campaign truly stand out? Stream through as Ayaz Ahmed Siddiqui answers these questions in this two part snapshot series.
In the first episode the host gives an overview of the out of home advertising scene in Karachi. Its transition from a clichéd and mundane form 5 to 10 years ago to something on the verge of what is known as creative.
In the second episode catch the host as he dwells deeper in to the mystery behind the in-effectiveness of our out of home advertising and how it can be revived.

Out of home - Part-2

Why is it with all the latest equipment and emerging outdoor agencies Pakistani outdoor scene still lacks the luster seen in campaigns around the world? What is the missing element which makes an outdoor campaign truly stand out? Stream through as Ayaz Ahmed Siddiqui answers these questions in this two part snapshot series.
In the first episode the host gives an overview of the out of home advertising scene in Karachi. Its transition from a clichéd and mundane form 5 to 10 years ago to something on the verge of what is known as creative.
In the second episode catch the host as he dwells deeper in to the mystery behind the in-effectiveness of our out of home advertising and how it can be revived.

Law of colors

The color a brand depicts plays a major role in its image formation. Many brands have been succesful because of their color recognition with the consuemrs.

Catch Usman Nasir leaking out the secrets of how to use color and position your brand with the target audience, in the Law of Colors.

Law of Shapes

A logo type is a trademark, which is a visual symbol of the brand, and the name of the brand set in distinctive type.
Logotype come in all shapes, round, square, oval, horizontal, vertical. But not all logotypes have the same impact on the eyes of the consumer.

Vasif Abbas provides you with some useful insights about logotypes in the "Law of shapes".

Law of Expansion

The power of a brand is inversely proportional to its scope. When you put your brand name on everything, that name loses its power. The strength of brands lies in becoming synonymous with a single category. Brands that spread themselves across categories lose brand focus, identity, and ultimately market share.

Usman Nasir in this snapshot provides you with some insights on the ‘law of expansion’ with Pakistani market Examples

ITCN 2008

Have you ever wondered why exhibitions take place? Why do advertisers go through the hassle of designing and implementing expensive stalls? What do the visitors get out of this? Join Taha Hasnain as he gets answers to all these questions and more in this latest Snapshot.

Energile

Associations with sports by brands have been common in Pakistan. Although Pakistan Cricket has taken a turn for the worse, soccer is emerging as the most widely viewed and played sports. Energile’s association with soccer was one of the most successful activations for a long time. Asad Saeed in this snapshot provide you with some insights.

Coke Studio

What was so different about this campaign? Was it the execution? Or was it just the concept? How was the audience captivated and engaged? What was so new and refreshing about the idea?


Asad Saeed answers these questions and takes a look at one of the most happening activation campaigns in Pakistan, here is Coke Studio done the BrandSynario way!


Cine Stories

Facts about Pakistani cinema you may not know...

During the shoot of a film named “Sahil”, actor Sudhir fought a real lion during an action scene.


The Piracy Industry

Out of 1100 cinemas that existed in Pakistan before 1975, only 160 remain active at present.

Polls

Which political campaign stands out in creativity?