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Print Media Spend

Top 10 Companies that advertised in newspapers   Percentage (%) PTCL 3.75 Telenor Pakistan 2.00 Mobilink 1.68 PTV 1.11 Warid Telecom 0.77 Indus Vision 0.67 Pakistan State Oil 0.57 Indus Motors Company 0.56 Unilever Pakistan 0.52 Sony Pakistan 0.51 Others 87.86   Total 100% Top 10 Companies that advertised in magazines   Percentage (%) Touchme Group 3.94 P&G Pakistan 3.26 Sufi Soup & Chemical Industries 3.08 Cool Industries 3.01 Kohinoor Worldwide Cosmetics 2.55 Unilever Pakistan 2.48 Shan Foods Industries 2.05 Nestle Pakistan 1.89 Ala Chemicals 1.83 Super Asia Muhammad Din Sons 1.74 Others 74.17   Total 100% Top 10 Companies that advertised in both newspapers and magazines   Percentage (%) PTCL 3.75 Telenor Pakistan 2.00 Mobilink 1.68 PTV 1.11 Warid Telecom 0.77 Indus Vision 0.67 Pakistan State Oil 0.57 Indus Motors Company 0.56 Unilever Pakistan 0.52 Sony Pakistan 0.51 Others 87.86   Total 100%

Top 10 Product Categories that advertised in newspapers   Percentage (%) Classified Advertising 16.44 Telephone / Mobile Communications 11.27 TV and Radio Channels 9.85 Job Opportunities / Notices 7.85 Real Estate 6.84 Educational Institutes 6.40 Banks 5.65 Films 1.84 Cars / SUVs 1.51 Energy / Fuel 1.15 Others 31.20   Total 100% Top 10 Product Categories that advertised in magazines   Percentage (%) Beauty Products (Creams / Lotions etc) 12.64 Toothpastes 5.08 Telephone / Mobile Communications 4.60 Medicines (over the counter) 3.91 Shampoos 3.55 Cooking Oil 3.50 Banks 3.19 Air Conditioners 2.91 Milk and Dairy Products 2.72 Textiles 2.58 Others 55.32   Total 100% Top 10 Product Categories that advertised in both newspapers and magazines   Percentage (%) Telephone / Mobile Communications 11.27 TV and Radio Stations 9.85 Real Estate 6.84 Educational Institutes 6.4 Banks 5.65 Films 1.84 Cars / SUVs 1.51 Magazines 1.3 Energy / Fuel 1.15 Airlines 0.88 Others 53.31   Total 100%

Top 10 Brands that advertised in newspapers   Percentage (%) Geo TV 6.05 Telenor Pakistan 1.91 Ufone 1.23 Aaj TV 1.00 Mobilink (Indigo and Corporate campaigns) 0.95 PTCL 0.87 Warid Telecom 0.77 Nokia 0.72 Indus Vision 0.67 Mobilink Jazz 0.66 Others 85.17   Total 100% Top 10 Brands that advertised in magazines   Percentage (%) Care Honey Lotion 2.79 Nokia 2.49 Shaan Masala 1.98 Dentonic 1.69 Super Asia Washing Machine 1.50 K&N products 1.14 Medicam Shampoo 1.12 Medicam Dental Cream 1.11 Hashmi Ispaghol 1.05 Hashmi Surma 1.05 Others 84.00   Total 100% Top 10 Brands that advertised in both newspapers and magazines   Percentage (%) Geo TV 6.05 Telenor Pakistan 1.91 Ufone 1.23 Aaj TV 1.00 Mobilink (Indigo and Corporate campaigns) 0.95 PTCL 0.77 Warid Telecom 0.76 Nokia 0.75 Indus Vision 0.66 Mobilink Jazz 0.65 Others 85.27   Total 100%

  Source: AURORA