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Friday, Mar 12, 2010
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Print Media Spend
Print Media Spend
Top 10 Companies that advertised
on NewsPaper
Percenatge (%)
PTCL
3.75
Telenor Pakistan
2.2.00
Mobilinkl
1.62
Ptv
1.11
Warid Telecom
0.77
Indus Vision
0.67
Pakistan State Oil
0.57
0.56
Unilever Pakistan
0.52
Sony Pakistan
0.51
Others
87.86
Total
100%
Top 10 Companies that advertised
in magazines
Percenatge (%)
Touchme Group
3.94
P&G Pakistan
3.26
Sufi Soup & Chemical Industries
3.08
Cola Industries
3.01
Kohinoor Worldwide Cosmetics
2.55
Unilever Pakistan
2.48
Shan Foods Industries
2.05
Nestle Pakistan
1.89
Ala Chemicals
1.83
Super Asia Muhammad Din Sons
1.74
Others
74.17
Total
100%
Top 10 Companies that advertised on both newspapers and magazines
Percenatge (%)
PTCL
3.75
Telenor Pakistan
2.00
Mobilink
1.68
PTV
1.11
Warid Telecom
0.77
Indus Vision
0.67
Pakistan State Oil
0.57
Indus Motors Company
0.56
Unilever Pakistan
0.52
Sony Pakistan
0.51
Others
87.86
Total
100%
Top 10 Product Categories that advertised on newspapers
Percenatge (%)
Classified Advertising
16.44
Mobile Comm.
11.27
TV and Radio Channels
9.85
Job Opportunities / Notices
7.85
Real Estate
6.84
Educational Institutes
6.40
Banks
5.65
Films
1.84
Cars / SUVs
1.51
Energy / Fuel
1.15
Others
31.20
Total
100%
Top 10 Product categories that advertised in magazines
Percenatge (%)
Beauty Products (Creams / Lotions etc)
12.64
Toothpastes
5.08
Mobile Commun.
4.60
Medicines (over the counter)
3.91
Shampoos
3.55
Cooking Oil
3.50
Banks
3.19
Air Conditioners
2.91
Milk and Dairy Products
2.72
Textiles
2.58
Others
53.32
Total
100%
Top 10 Product categories that advertised on both newspapers and magazines
Percenatge (%)
Mobile Comm.
11.27
TV and Radio Stations
9.85
Real Estate
6.84
Educational Institutes
6.4
Banks
5.65
Films
1.84
Cars/SUVs
1.51
Magazines
1.3
Energy / Fuel
1.15
Airlines
0.88
Others
53.31
Total
100%
Top 10 Brands that advertised on newspapers
Percenatge (%)
Geo TV
6.05
Telenor Pakistan
1.91
Ufone
1.23
Aaj Tv
1.00
Mobilink (Indigo and Corporate campaigns)
0.95
PTCL
0.87
Warid Telecom
0.77
Nokia
0.72
Indus Vision
0.67
Mobilink Jazz
0.66
Others
85.17
Total
100%
Top 10 Brands that advertised on magazines
Percenatge (%)
Care Honey Lotion
2.79
Nokia
2.49
Shaan Masala
1.98
Dentonic
1.69
Super Asia Washing Machine
1.50
K&N products
1.14
Medicam Shampoo
1.12
Medicam Dental Cream
1.11
Hashmi Ispaghol
1.05
Hashmi Surma
1.05
Others
84.00
Total
100%
Top 10 Brands that advertised on both newspapers and magazines
Percenatge (%)
Geo TV
6.05
Telenor Pakistan
1.91
Ufone
1.23
Aaj Tv
1.00
Mobilink (Indigo and Corporate campaigns)
0.95
PTCL
0.87
Warid Telecom
0.77
Nokia
0.72
Indus Vision
0.67
Mobilink Jazz
0.66
Others
85.17
Total
100%
