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Electronic Media Spend

Top 10 Companies that advertised on TV   Percenatge (%) Unilever Pakistan 10.85 P&G Pakistan 4.89 Pepsi Cola International 4.29 Colgate Palmolive Pakistan 3.71 ARY Group 3.63 Mobilink 2.78 Nestle Pakistan 2.67 Telenor Pakistan 2.44 PTCL 2.42 Paktel 1.68 Others 60.64   Total 100% Top 10 Companies that advertised on Entertainment Channels   Percenatge (%) Unilever Pakistan 11.36 P&G Pakistan 4.57 Colgate Palmolive Pakistan 3.97 Pepsi Cola International 3.21 Nestle Pakistan 3.05 Mobilink 2.52 Telenor Pakistan 2.48 PTCL 2.48 Reckitt Benckiser Pakistan 2.27 ARY Group 2.01 Others 62.08   Total 100% Top 10 Companies that advertised on Music Channels   Percenatge (%) Pepsi Cola International 12.81 ARY Group 9.25 Unilever Pakistan 8.00 Mobilink 4.88 PTCL 3.97 Coca Cola Export Corporation 3.61 Nestle Pakistan 3.51 Paktel 3.47 Shalimar Food Products 2.79 Telenor Pakistan 2.38 Others 45.33   Total 100%

Top 10 Companies that advertised on News Channels   Percenatge (%) Unilever Pakistan 21.16 Colgate Palmolive Pakistan 12.11 P&G Pakistan 9.65 Telenor Pakistan 2.47 Mobilink 2.25 Dalda Foods 2.20 Hilal Confectionaries 2.17 Clover Pakistan 2.09 Forvil of France 1.88 Cadbury's 1.83 Others 42.19   Total 100% Top 10 Companies that advertised on Business Channels   Percenatge (%) Mobile Zone 7.47 United Mobile 6.15 Saudi Pak Commercial Bank 4.69 Telenor Pakistan 3.20 Unilever Pakistan 3.15 Madina Enterprises 1.99 Cusson's 1.90 Tapal Tea 1.72 Mobilink 1.66 Samsung Electronics 1.38 Others 66.69   Total 100%

Top 10 Product Categories that advertised on TV   Percenatge (%) Telephone/mobile communications 17.01 Carbonated soft drinks 5.42 Shampoos 4.41 Tea 3.67 Milk and dairy products 3.52 Detergents 3.29 Beauty products (cream/lotions etc) 3.06 Banks 2.77 Juices 2.69 Toothpastes 2.65 Others 51.51   Total 100% Top 10 Product Categories that advertised on Entertainment Channels   Percenatge (%) Telephone/mobile communications 13.33 Shampoos 4.74 Milk and dairy products 4.44 Tea 4.40 Carbonated soft drinks 4.25 Detergents 3.40 Beauty products (cream/lotions etc) 3.36 Toothpastes 2.83 Biscuits 2.80 Medicated sops 2.44 others 54.01   Total 100% Top 10 Product Categories that advertised on Music Channels   Percenatge (%) Telephone/mobile communications 29.28 Carbonated soft drinks 15.25 juices 4.67 Newspapers/magazines 4.32 Sounf supari/pan masala 2.82 Biscuits 2.76 Toothpastes 2.40 TV and radio stations 2.36 Medicated soaps 2.20 Deodorants 1.78 Others 32.16   Total 100%

Top 10 Product Categories that advertised on Business Channels   Percenatge (%) Telephone/mobile communications 27.46 Banks 10.24 Fans 3.68 Newspapers/magazines 3.04  Educational institutes 2.86 Tea 2.27 Cables/wires 2.25 Milk and dairy products 2.12 Electronic shops/other shops 1.60 Cooking oil 1.60 others 43.00   Total 100% Top 10 Product Categories that advertised on News Channels   Percenatge (%) Shampoos 10.34 Telephone/mobile communications 9.18 Detergents 9.10 Beauty products (cream/lotions etc) 6.42 Tea 5.15 Beauty soaps 3.90 Juices 3.87 Toothpastes 3.45 Medicated soaps 2.70 Banks 2.45 Others 43.44   Total 100%

Top 10 Brands that advertised on TV   Percenatge (%) SafeGuard Soap 1.76 Paktel 1.67 Telenor Pakistan 1.66 Ufone 1.63 ARY calling card 1.50 Sunsilk Shampoo 1.46 Pepsi Cola 1.44 Telefun 1.23 Daily Times 1.15 7-up 1.02 Others 85.48   Total 100% Top 10 Brands that advertised on Entertainment Channels   Percenatge (%) Telenor Pakistan 1.95 Ufone 1.82 Sunsilk 1.63 SafeGuard Soap 1.54 Paktel 1.48 Pepsi Cola 1.00 Olper's Milk 0.91 Coca Cola 0.90 Lux Soap 0.88 Ary Calling Cards 0.83 Other 86.96   Total 100% Top 10 Brands that advertised on Music Channels   Percenatge (%) Pepsi Cola 4.17 ARY Calling Cards 4.02 Telefun 3.89 Daily Times 3.80 7-up 3.61 Paktel 3.47 Ufone 2.95 Mountain Dew 2.81 ARY Telecom 2.66 Close-up 2.40 Others 66.22   Total 100%

Top 10 Brands that advertised on Business Channels   Percenatge (%) ARY Calling Cards 3.86 Saudi Pak Top Gear Auto Financing 2.76 Millat Fan 2.76 Sony Ericsson 2.75 Telenor Pakistan 2.64 HM Cables 2.06 Cusson's Baby Products 1.86 Saudi Pak Commercial Bank 1.73 Dubai Holdings 1.60 Dollar East Exchange Company 1.55 Others 76.43   Total 100% Top 10 Brands that advertised on News Channels   Percenatge (%) United Mobile 5.75 Mobile Zone 4.51 Sunsilk Shampoo 2.81 SafeGuard Soap 2.53 Lux Soap 2.27 Bonus Tristar 2.26 Head & Shoulders 2.04 Surf Excel 1.89 Dalda Cooking Oil 1.87 Telenor Pakistan 1.85 Others 72.22   Total 100%

  Source: AURORA