Do you remember the last time you had the urge to grab a bite from Pizza Hut, after looking at its scrumptious ‘stretchy-cheesed’ picture on the bulletins? Or got amused by how after consuming the whole can of Sting Red, the rapper is 'electrolyzed' enough to charge a car battery?! Had the thought ever seeped through your mind that the ‘metaphors’ we use in our everyday lives can be utilized as a means to advocate a brand’s strength. Catch us shedding light on this new dimension of Pakistani advertising: where imagination has no boundaries and where ad appeal depends on the limitless dramatization and symbolic representation of the key idea behind a brand’s position!
Have you ever gone beyond the realm of traditional activation techniques to communicate your brand ideology? Have you ever tried “something new” to grasp your consumer and yet failed? Catch Brandsynario delve into the era of unconventional marketing practices where creativity means reaching the consumer in the most ground breaking manner. Where, with the saturation of brands in the market and increasing clutter, one of the major tasks of the marketer is to make the consumer ‘live’ the brand; and where brand immortality depends on the seamless integration of communications through the most creative tools.