| Total Advertising Spend |
Total Advertising Spend - GALLUP Pakistan
|
|
| |
Rupees (billions) |
% Share |
| |
TV |
6.8 |
39% |
| |
Print |
6 |
35% |
| |
Radio |
1.5 |
9% |
| |
Outdoor |
2.5 |
14% |
| |
Direct Marketing |
0.45 |
3% |
| |
Total |
17.2 |
100% |
|
|
Total Advertising Spend - from various industry sources
|
|
| |
Rupees (billions) |
% Share |
| |
TV |
5.95 |
38% |
| |
Print |
7.35 |
46% |
| |
Radio |
0.42 |
3% |
| |
Outdoor |
2 |
13% |
| |
Total |
|
100% |
|
Break ups of Print Spend between Newspapers and Magazines - GALLUP Pakistan
|
|
| |
Rupees (billions) |
% Share |
| |
Newspaper |
5.28 |
98% |
| |
Magazines |
0.12 |
2% |
| |
Total |
6 |
100% |
|
|
|
Breaks up of TV Spend between Terrestrial and Satellite - GALLUP Pakistan
|
|
| |
Rupees (billions) |
% Share |
| |
Terrestrial Channels |
3.90 |
57% |
| |
Satellite Channels |
2.90 |
43% |
| |
Total |
|
100% |
|
|
Break up of TV Spend: Terrestrial versus Satellite - from various industry sources
|
|
| |
Rupees (billions) |
% Share |
| |
Terrestrial Channels |
2.15 |
36% |
| |
Satellite Channels |
3.81 |
64% |
| |
Total |
|
100% |
|
|
|
Break up of Terrestrial cum Satellite Channels Spend by TV Channel - GALLUP Pakistan
|
|
| |
Rupees (billions) |
% Share |
| |
ATV |
0.46 |
12% |
| |
PTV |
2.68 |
69% |
| |
PTV World |
0.39 |
19% |
| |
Total |
|
100% |
|
|
Break up of Radio Spend by Station - from various industry sources
|
|
| |
Rupees (billions) |
% Share |
| |
Radio Pakistan |
85 |
19% |
| |
FM 100 |
74 |
17% |
| |
FM 89 |
68 |
16% |
| |
FM 101
|
56 |
13% |
| |
FM 107 |
45 |
11% |
| |
FM 106.2 |
40 |
9% |
| |
FM 91 |
20 |
5% |
| |
FM 103 |
20 |
5% |
| |
Others |
20 |
5% |
| |
Total |
428 |
100% |
|
|
|
Break up of Satellite Spend by TV Channels - GALLUP Pakistan
|
|
| |
Rupees (billions) |
% Share |
| |
Geo Entertainment |
0.84 |
29% |
| |
ARY Digital |
0.58 |
20% |
| |
Hum TV |
0.22 |
8% |
| |
KTN |
0.19 |
6% |
| |
Aaj TV |
0.18 |
6% |
| |
The Musik |
0.16 |
5% |
| |
Geo News |
0.14 |
5% |
| |
Indus Vision |
0.14 |
5% |
| |
ARY One World |
0.13 |
4% |
| |
Indus Music |
0.098 |
3% |
| |
CNBC Pakistan |
0.088 |
3% |
| |
TV One |
0.074 |
3% |
| |
Apna Channel |
0.034 |
1% |
| |
Indus Plus |
0.022 |
1% |
| |
Others |
0.016 |
1% |
| |
Total |
2.9 |
100% |
|
|
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